Social Media PilotLiam’s Lodge

“A networked non-profit leverages the power of social media to expand its network of supporters and thereby greatly increase its capacity and success.”

(Kantar, 2014)

Why should Liam’s Lodge invest time & resources in social media?

To give the organisation, the cause & services exposureTo increase awareness of Liam’s Lodge within the rare disease community and medical sectorTo leverage financial supportTo recruit supporters and volunteersTo stay relevant and connected in today’s technology-driven society

Social Media Campaign 1 Dingle Women’s Mini Marathon

Steps in campaign

Goal – Recruitment. To recruit participants to take part in the Mini Marathon & fundraiseAudience – women in Munster & nationwideBenchmark – Event registrations 2014 vs 2013 KPIs – Registered event pages on mycharity.ie Costs – Facebook ads

Content Calendar

Social Media Campaign 2 Irish Seven Summits

Steps in campaign

Goal – Donations. Drive users to the Irish Seven Summits website to donate.Audience – Extreme & endurance sporting enthusiasts nationwideBenchmark – Increase in donations via http://www.idonate.ie/KPIs – Comments, shares, individual events that spin off form thisCosts – Facebook ads

Content Calendar

Social Media Campaign 3Thank You Thursday

Steps in campaign

Goals– To thank corporates for donations. To encourage repeated & new donationsAudience– Corporate donorsBenchmark – Increased corporate donationsKPIs – Updates on Twitter, LinkedIn, company’s own website or blogMeasuring tools Facebook: Facebook insights, simply measuredTwitter: Followerwonk, tweetreach, hootsuite

Content Calendar

Summary

The ideal start time for campaign is w/c 21 April

These campaigns are only suggestions

Feedback is most welcome

Thank You