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Customizing MyWorldAbroad campaigns for your officeModify the templates below to solidify your brand and messaging.

Version 20180503

CHANGE FORM for CAREER CENTERSTable of Content

sINSTRUCTIONS for career centers about editing Region #2..............................................................................................2

PROVIDE CONTACT INFO...............................................................................................................................................2

SUBMIT CHANGES to MyWorldAbroad.........................................................................................................................2

FOOTER ELEMENTS: Regions #1, #2 & #3...........................................................................................................................2

FREQUENTLY ASKED QUESTIONS..................................................................................................................................3

EXTRA DETAILS about Region #1: Opening Message.....................................................................................................3

RECORD YOUR CHANGES for Region #2 in the templates.................................................................................................4

TEMPLATE A: Let students know how to reach you for go abroad advice.....................................................................4

TEMPLATE B: Tell students that you support global career skills, and provide quick contact info.................................5

TEMPLATE C: Tell students about your international programs, and how they can reach you for advice.....................6

TEMPLATE D: Tell students your go-abroad stats, and let them know how to reach you..............................................7

TEMPLATE E: Tell students that global experience has long-term career value.............................................................8

TEMPLATE F: Tell students what others are saying about going abroad.......................................................................9

TEMPLATE G: Tell students that your office has partnered with MyWorldAbroad to support the career value of going abroad.........................................................................................................................................................................10

TEMPLATE H (REQUIRED): Tell students that international experience will help them understand major global issues.....................................................................................................................................................................................11

Footer Change Form for career centers to customize Region #2 in Footer 1 | P a g e



INSTRUCTIONS for career centers about editing Region #2 MyWorldAbroad is pleased to offer design services to help your career center customize the footers of Global Nudge Social Media Campaign images. Submit your template wording changes using the fields further below.

PROVIDE CONTACT INFOPlease submit the following contact information: Name, job title, department, email address, phone number.

SUBMIT CHANGES to MyWorldAbroad

We are here to support you in any way we can as you develop your customized content for Region #2.

Jean-Marc (Hachey)Publisher & Founder of MyWorldAbroadAuthor of The BIG Guide to Living and Working [email protected]

FOOTER ELEMENTS: Regions #1, #2 & #3

Region #1: Opening Message There is a total of 13 opening messages. 2 or 3 of these are rotated for each template.

Region #2: Custom School Message Schools customize this region only.

Region #3: Link to MWA Registration Page URL customized for your school.


mailto:[email protected]

http://www.myworldabroad.com/social-media

http://www.myworldabroad.com/social-media



FREQUENTLY ASKED QUESTIONS1. What happens after you submit your template changes to MyWorldAbroad?

a. PHASE ONE: The MyWorldAbroad graphic artist will implement your changes to the eight templates. We will then submit them to you for a final review.

b. PHASE TWO: Your footer templates will be assigned to all the relevant Global Nudge Social Media Campaign images (approx. 300), using a formula to ensure maximum impact.

c. PHASE THREE: We will send you a .zip file with all the updated images.

2. Can we submit less than 8 templates?Yes, you can choose to customize any number of the eight available templates. Only Template H is required, because it applies to a specific set of observances. The templates you choose to customize will then be assigned to all Global Nudge Social Media Campaign share images.

3. Can we submit more than 8 templates?No, however, you can create a new template to replace one of the existing eight templates.

4. Can we share these templates freely via social media? Yes, you can share these templates via your social media streams in any way you like: on their own, in conjunction with Global Nudge Social Media messages, or combined with your own messaging.

EXTRA DETAILS about Region #1: Opening Message The opening messages (Region #1) rotate, with each individual template having 2 - 3 different opening messages associated with it. The following list provides details about which opening messages are paired with each template.

1. Expand your horizons – go abroad! Template A 2. Going abroad – part of a great education! Template A 3. Impress future employers – go abroad NOW! Template A 4. Think international! Go international! Template B 5. Think global and succeed! Template B, E6. Challenge yourself! Go abroad! Template C 7. Discover your international self! Template C, D 8. Get inspired! Go abroad! Template D, F 9. See the world, build your future! Template E 10. Time to go abroad! Template F11. Global skills for 21st-century jobs! Template G 12. Go abroad – your career will thank you! Template G 13. International skills lead to career success! Template G14. Time to think international! Template H




RECORD YOUR CHANGES for Region #2 in the templates OPENING NOTE: Please submit changes that will continue to be relevant for at least three years. For example, do not use personal email addresses or staff names, and keep internship numbers rounded (e.g. 250 instead of 237).

TEMPLATE A: Let students know how to reach you for go abroad advice.

Career center template GUIDELINES LEFT COLUMN: 4 lines, maximum 27 characters per line

(includes spaces). RIGHT COLUMN: 4 lines, maximum 30 characters per

line, (includes spaces).

MAKE YOUR REGION 2 CHANGES HERELEFT COLUMN:

RIGHT COLUMN:




TEMPLATE B: Tell students that you support global career skills, and provide quick contact info.

Career center template GUIDELINES 4 or 5 lines, approximately 31 characters per line

(includes spaces). Note about your school logo: We already have your

school logo; only submit a new logo if you are using a logo specific to your office. Small departmental logo scaled to approximately 165 pixels wide, 78 pixels high. Long horizontal logo scaled to approximately 295 pixels wide x 78 pixels high.

MAKE YOUR REGION 2 CHANGES HERE(choose only one version to modify, B1 or B2)




TEMPLATE C: Tell students about your international programs, and how they can reach you for advice.

Career center template GUIDELINES 4-line paragraph, approximately 35 words/250

characters (includes spaces).MAKE YOUR REGION 2 CHANGES HERE




TEMPLATE D: Tell students your go-abroad stats, and let them know how to reach you.


characters (includes spaces).MAKE YOUR REGION 2 CHANGES HERE




TEMPLATE E: Tell students that global experience has long-term career value.

Career center template GUIDELINES

4-line paragraph, approximately 35 words/250 characters (includes spaces).

EDITOR’S NOTE: MyWorldAbroad recommends keeping the original text below:

MAKE YOUR REGION 2 CHANGES HERE[Your school & department] staff encourage students to go abroad. Globalization is changing the way the world works, and employers want workers with international skills! Contact us at [your office email address].




TEMPLATE F: Tell students what others are saying about going abroad.


characters (includes spaces). EDITOR’S NOTE: MyWorldAbroad recommends keeping

the original text below.MAKE YOUR REGION 2 CHANGES HERE

[Your school & department] has sent over [#} students abroad!“life-changing” “incredible” “career enhancing” “inspiring”There are just a few of the words used to describe programs abroad! Email the [office/department name]: [office email address]




TEMPLATE G: Tell students that your office has partnered with MyWorldAbroad to support the career value of going abroad.

Career center template GUIDELINES 3- or 4-line paragraph, approximately 35 words/250

characters total (includes spaces). EDITOR’S NOTE: MyWorldAbroad recommends keeping

the original text below.MAKE YOUR REGION 2 CHANGES HERE

[Your school & department] has partnered with MyWorldAbroad to help students maximize the career value of going abroad. Register for your free account today!




TEMPLATE H (REQUIRED): Tell students that international experience will help them understand major global issues.

Career center template GUIDELINES 3- or 4-line paragraph, approximately 35 words/250

characters total (includes spaces). EDITOR’S NOTE: MyWorldAbroad recommends keeping

the original text below, along with your contact info.MAKE YOUR REGION 2 CHANGES HERE

Gaining international experience gives you a deeper understanding of global issues. Visit us in the [Office/Department] email [email address].


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