Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Post Campaign Evaluation

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Post Campaign EvaluationStart Date: 15 October 2014 – End Date: 27 October 2014

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Introduction

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Introduction

There are different ways to celebrate Diwali. The concept of Diwalipanti is to provide

an innovative platform, where we provide entertainment and values to different

types of people.

For those who like a bit of spice and fun in their celebrations, we present to them the

‘Fun-Plugged’ section, which is full of the mischief that Diwali is known and loved for.

Then there are those who prefer it to be a quiet and traditional affair, for those too,

we offer a variety of activities through the ‘Un-Plugged’ section.

Thus, this way, the brand caters to various tastes and unites everyone through One

Big Idea of ‘Diwalipanti’.

Diwalipanti Concept

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Performance

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

A staggering number of close to 60K Page Views were achieved

cumulatively by all the Diwalipanti applications and games

Diwalipanti Highlights

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

25398

34602

Fun-Plugged vs. Un-Plugged

Un-Plugged Fun-Plugged

47%

44%

3%4%

3% Un-Plugged

Diya Lighting Contest

Play With Rangoli

Diwali With Family

Diwali Laxmi Puja

Tips to enjoy Safe Diwali

76%

16%

4%

3%1%Fun-Plugged

Diwali Cracker Challenge

Maze Dhamaka

My Diwali Yaar

Know Your Crackers

Fun Diwali Tips

Page Views – Break Up

Total Page Views = 60,000

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

4115

1311

Fun-Plugged vs. Un-Plugged

Un-Plugged Fun-Plugged

91%

9%

Un-Plugged

Diya Lighting Contest

Play With Rangoli

67%

33%

Fun-Plugged

Diwali Cracker Challenge

Maze Dhamaka

Participation – Break Up

Total Participation = 5,426

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

Fun Plugged – Contests

Diwali Cracker Challenge

Number of Page Views 26218

Number of Participants 884

Number of Shares 5826

Number of Invites Sent 7299

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

Fun Plugged – Contests

Diwali Maze Dhamaka

Number of Page Views 5588

Number of Participants 427

Number of Shares 229

Number of Invites Sent 4229

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

Un Plugged – Contests

Diya Lighting Contest

Number of Page Views 11937

Number of Participants 3742

Number of Shares 171

Number of Invites Sent 52233

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Diwalipanti – Microsite Performance

Un Plugged – Contests

Play With Rangoli

Number of Page Views 11083

Number of Participants 373

Number of Shares 88

Number of Votes Made 6491

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Berger Paints Facebook page added nearly 2K Fans during the entire campaign

period that lasted for 10 days

Number of Facebook posts created: 42

Total number of Impressions achieved through this campaign on Facebook was close

to 75K

Diwalipanti Highlights

Diwalipanti – Facebook Performance

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Likes: 92

Comments: 3

Shares: 3

Likes: 117

Comments: 4

Shares: 9

Likes: 86

Comments: 6

Shares: 4

Diwalipanti Highlights

Timeline Activity

Posts Likes Comments Shares

42 2266 77 160

Most Engaging Posts

Diwalipanti – Facebook Performance

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Twitter Follower Growth is up by 3%, with an increase in excess of 100 Followersduring the entire campaign period that lasted for 10 days

Close to 1.6 Million Twitter Impressions Achieved

Total number of People Reached through this campaign on Twitter was

approximately 450K

Tweets talking about the campaign totalled in excess of 2K

Almost 250 Twitter users became the part of this campaign during the entire

campaign period

The entire campaign achieved an overwhelming Virality Rate of 3.74x

Diwalipanti Highlights

Diwalipanti – Twitter Performance

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive

Post Campaign Evaluation

Thank You