social media case study: how zee khana khazana connect with audience on the occasion of janmashtami
DESCRIPTION
Social Media Case Study on Zee Khana Khazana engaged its audience with fun activity and made a connection between the celebration and the core offering of the brand ‘Food Recipes’.TRANSCRIPT
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CASE STUDY ON SOCIAL MEDIA ENGAGEMENT
28th August; 11:00 am to 6:30 pm
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OBJECTIVE
To drive on the occasion of ‘Janmashtami’ and engage the
audience in a fun activity.
Create a connect between the celebration and the core
offering of the brand ‘Food Recipes’.
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EXECUTION
The activity was broken into 3 parts – 1st post that went up on the
page requested fans to build a pyramid of 300 LIKES to fetch the
recipe hidden inside the Matki. The post received 150+ LIKES in
just 45 minutes.
And then the 2nd post went up on the page showing the ‘LIKES’
pyramid as half done and encouraging the fans to keep on pressing
LIKE. It also reminded the fans that only 150 LIKES is required in
order to reach the Matki.
At 6:30 pm, finally the ‘Janmashtami’ special recipe of ‘Golden
Fried Flour Rings’ was revealed.
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RESULTS
At the start of the activity – fans were asked for only 300 LIKES but
the post received an awesome response and fetched a total of 795
LIKES.
The engagement received on the posts was entirely organic in
nature and no paid promotions were done during this activity.
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RESULTS
Reach of post 1 = 8520
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RESULTS
Reach of post 2 = 10,916
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RESULTS
Reach of post 3 = 9,260
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WORDS OF APPRECIATION
– Mr. Amit Nair – Business Head, Zee Khana Khazana
“We at Zee Khana Khazana have a very strong social presence
and connect with our fans through various engagement tools.
SocioSquare came up with this simple yet effective idea to use
the Janmashtami festival to increase our fanbase. We were
delighted with the response that it generated by keeping our
fans engaged with the festive spirit.”
