Krrish 3 First LookTwitter Trategy to unveil first look

A case study done by Dee’s http://www.facebook.com/ImDgtal

Date to launch 1st look

• Twitter page crated on 17th June• Hritik, Vivek & Priyanka update on their Twitter profile as well• 5k followers by 18th June

• ENGAGING PEOPLE: They keep asking questions & news updates on KRRISH• They celebrate “WORLD MUSIC DAY” too• How they create trending: Use every comment with “#Krrish3”

Chat with Krrish

• Revealed on 22nd Junewith facebook application link to

chat so …..

•Moral: They’re driving twitter traffic to facebook

• Winning Prize: Mobile (people always looking for something like this)

Tweeting & Breaking Bricks- I : Connect with twitter too

Tweet with #Krrish3firstlook Break Brick First look will be

launch

It’s a Time to Engage your Traffic by Hook ya Crook

Strategic plan of marketing can save money & time to create buzzz for upcoming flick

Engagement via Facebook & Twitter

45, 575 Likes, 2796 Shares, 1720 Comments

1668 Likes, 222 Shares, 84 Comments

Engagement via Facebook & Twitter

Creating Curiosity – Supported by Priyanka Chopra

Creating Curiosity – Energetic Tweets towards the goal

Tweeting & Breaking Bricks- II : Connect with twitter on RHS

Walking…..talking with Twitter on day of Launch

Keep engagement through ……give surprises…unique posts- Never forget “#Krrish3” & “chat link”

Chat with Krrish Begin…Countdown start…reveal poster

Chat with Krrish Begin…Countdown start…reveal poster

31 comment, 482 Likes, 126 shares in 34 minute

AWAIT IS OVER

300 + views with in few minutes of launching

Current social media campaign of Krrish3is due to its previous historical success flick Krrish & Koi Mil Gaya

On successful campaign….

References:

1. Twitter.com2. Facebook.com3. Youtube.com4. krrish-3.com

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