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7 C’s of Social Media • Communication (public relations) • Cause support (philanthropy) • Contests (game metric) • Collaboration (thought leadership) • Connecting others (networking) • Customer service (listening) • Community building (loyalty)

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Page 1: Social Media Categories

7 C’s of Social Media• Communication (public relations)

• Cause support (philanthropy)

• Contests (game metric)

• Collaboration (thought leadership)

• Connecting others (networking)

• Customer service (listening)

• Community building (loyalty)

Page 2: Social Media Categories

Classic vs. New

1. Face to Face

2. Phone

3. Radio/TV

4. Print & Mail

5. Web

6. Email marketing

7. Blogs/Microblogs/RSS

8. Multimedia

9. Social Networks

10.Monitoring tools

11.Reviews & sharing12.QR Codes/Cloud/SaaS

No conversation vs. Conversation

Page 3: Social Media Categories

Strategy

• Goal• Tools• Routine• Measure• Adjust• Persist

Page 4: Social Media Categories

Social Media is SOCIAL


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