social media club almere 4 september 2013: do's and don'ts van community management
DESCRIPTION
Social media, Social Media Club, Almere, Community Management, do's and don'ts, Social Media Marketing, webcare, community activatie, Facebook, Twitter, LinkedIn, Online Reputatiemanagement, CrisismanagementTRANSCRIPT
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COMMUNITY MANAGEMENT:
DO’S AND DONT’S
Lydia van den Brink @lydiaseabird
4 september 2013
#smc036
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TO DO’S
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Monitor
Foto: Communitymanager Roundtable
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Maar wat als het misgaat..
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TOOLS
www.topsy.com
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www.socialmention.com
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FACEBOOK INSIGHTS
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www.socialmediaa
cademie.nl/
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3.Activeer
Communityleden participeren omdat ze
impact willen hebben op hun omgeving
(ook online), ze willen dat mensen leuke
dingen over hen zeggen en gewaardeerd
worden, ze willen vrienden maken of iets
bereiken.
Richard Millington, Feverbee
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Foto: http://www.slideshare.net/jwalphenaar
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Blijf bij
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Communiceer
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TO DO’S
-Monitor je merk
-Monitor het (branche)nieuws
-Be where the fish are, and fish when the fish bite
-Plan, check, dubbelcheck
-Volg de ontwikkelingen op social media
-Communiceer!
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DO NOT:
- Verdrink niet in alle informatie.
- Laat je niet verleiden tot discussies online. Blijf kalm,
reageer rustig en vriendelijk.
- Laat trolls niet de discussies overnemen. Houdt iemand
zich niet aan de huisregels en blijft diegene ze overtreden
na waarschuwingen? Blokkeer of ban diegene dan.
- Vergeet niet..
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Boze klant
Bedrijf reageert
met een ;)
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Have fun & enjoy!
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