Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

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My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.

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<ul><li> 1. 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?Murray Izenwassermizenwasser@starmark.comTwitter: @murrayizwww.linkedin.com/in/murrayiz Starmark International - all rights reserved </li></ul> <p> 2. Using Social MediaStrategies to Drive Real Business Starmark International - all rights reserved 3. UsingBusiness Strategiesto Develop GreatSocial Media Tactics to Drive Real Business Starmark International - all rights reserved 4. How Many? Starmark International - all rights reserved 5. How Many?Why? Starmark International - all rights reserved 6. SuccessfulMarketing? Starmark International - all rights reserved 7. MarketingSuccessful?Hint: Its Strategy : Starmark International - all rights reserved 8. Hits a Grand-Slam Starmark International - all rights reserved 9. A: 30 YearsQ: What is thedifference between Twitter and CB Radio? Starmark International - all rights reserved 10. I honestly do not get why Twitteris interesting or useful if you are followingnormal everyday peoples tweets. Unless, ofcourse, you are using technology to become amore efficient stalker. Why do I care about themundane details of other peoples lives? DontI have enough of my own mundane details todeal with?.com, April 8, 2009 Has Social MediaJumped the Shark? Starmark International - all rights reserved 11. So are we just talking to ourselves? Starmark International - all rights reserved 12. Goal Social Media?BRStrategySocial Media? ANCampaign Social Media? DSocial Media!!!Social Media? Tactic Starmark International - all rights reserved 13. Imagine if you will: 25% Churn Extremely Competitive Limited Traditional Media $76,000+ 3-4 Year Decision Cycle 13-17 years old Welcome to Starmark International - all rights reserved 14. Understand e er Hre A Setup ou YLaunch Roll Out1. Critical Mass (Current Students)Winter/Spring 2009 2. Roll out to prospective studentsSpring/Summer 2009 Starmark International - all rights reserved 15. ltytsyal enan ooity Lo Ev Tr chn shi din fer un sssmer s &amp;puhm nc ig Ca p g mCo H fluCat- t-er anIn senen pu gad Br &amp; in tmtmm ot ni Le ol ui uiomumhocr cr Re ReSc Pr Al O Social Networking Sites Build your own (ASUx xx x is Talking) Bebo xx Classmatesx College Tonightx x xx Facebook x x x xx x Flixsterx Flickr x xx Friendster x x xx x Hi5x x xx x LifeAtCollegex xx x LinkedIn xx x Meetupx MySpacex x x xx x myYearbook x x xx x Takkle x x x Twitterxx YouTubex xx Zinchx x xxUnderstanding / Research Starmark International - all rights reserved 16. Networking / Linking Strategy Starmark International - all rights reserved 17. Deploy Starmark International - all rights reserved 18. Dont Forget SEOvs.vs. Starmark International - all rights reserved 19. Starmark International - all rights reserved 20. Build it and they will NOT comeNSU Fan FrenzyEvent Starmark International - all rights reserved 21. Starmark International - all rights reserved 22. Starmark International - all rights reserved 23. Starmark International - all rights reserved 24. Starmark International - all rights reserved 25. En Mg ea tg re im ce snt $$? Starmark International - all rights reserved 26. Putting It All Together Murray, please switch over to the video Starmark International - all rights reserved 27. TakeawaysSocial Media is a Tactic Build it and they will NOT come Dont forget about other media Make sure your strategy is flexible TOS and Platform Enhancements Recruit from your base, THEN leverage Make sure you have a budget for the recruitment phase Your Mom was right about First Impressions Starmark International - all rights reserved 28. Shameless self-promotion:? If you enjoyed this presentation, please tweet about it. Thx!?????? ?? ???? ?? ??? ???? ????? ? ? ???? ? ????? ? ? ? ? ? ??? ?? ? ?? ?????? ? ? ?????? ?? ????????????? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz Starmark International - all rights reserved </p>