social media - context also matters
TRANSCRIPT
UnderlineEight
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Social Media - context also matters.
Username_8
OK, let’s talk about social media. I want to show you how I see them.
To do this, I will firstly compare them to…
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Username_8
…famous movies, that you’ve surely seen.
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Username_8
FacebookFight club
Imagine. You are fighting every night. Black eyes, cuts eyebrows, tired… And you don’t want to show it. You have a secret, but you don’t want your boss to know it.
Facebook - if you want to have your secrets in real life, you will need to know this platform very well or… simply don’t use it.
Facebook is also a place where you will find something like fan page’s - a special format for brands and communities. Fuck, its hard to find another platform where brands profiles looks almost the same as a private ones.
There are also, groups, events, messages, pokes, adverts, edge rank, friends lists, apps…. It’s so complicated. Too complicated. It’s like something from previous age!
But on the other hand - everyone is there. So you need to be there also. It’s sad :(
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Username_8
InstagramThe notebook
We are using it as a photo (and video) diary. If you want to know more about that beautiful girl that you’ve just met, you will probably look for her on Instagram. Why? Because there you will find informations about how is she spending her free time.
What is interesting - content on Instagram can live soo fuckin long. A lot of people will browse your history, to see who you are. Of course you are doing the same to see what had happened in your life in past months.
That is why this platform is great to tell a story. NOT to distribute funny pictures. To tell a story.
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Username_8
TwitterGreat Gatsby’s
Typical cocktail party with all celebrities in one place. You can talk to them and they are there for you. Sometimes they won’t answer, but they won’t also call the security for disturbing.
Twitter is old, but simple. It’s definitely strength.
Remember Gatsby’s party? Feel invited! Talk, engage, poke and answer even without a question :)
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Username_8
SnapchatSkins
If only Snapchat was available back in 2007. These teens from Skins would use it, with no doubt.
Actually Snapchat is not used for sexting (ok sometime is :) but gives you a lot of privacy. You can be sure that not everyone (comparing to Facebook) will see your posts.
It’s very clever app. Works for totally different reason than the older social platforms. It’s more similar to MMS than to Facebook or Twitter.
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Username_8
PinterestThe Devil Wears Prada
You want to wear prada? OK. Here you can do it.
You can also choose 543 places to visit, see 432 photos of your future puppy or have 948 tattoos in one place.
It’s like a big online wish list. You are collecting photos of things that you want to have. In this way Pinterest shows your aspirations.
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VineThe Illusionist
Let’s be clear. To be good on Vine you need to be creative and constantly surprise your audience, like an illusionist. And this take time. Content on Vine needs to be very sophisticated and clever.
It’s not place for collecting your memories. If you want to write a diary - choose Instagram.
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YouTubeTruman show
Second greatest world search engine. You will find there everything. From totally stupid stuff from people who are thinking that they are smart to keynotes of people who actually are smart.
You can have a feeling that cameras are everywhere.
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Username_8
TumblrHome Alone
Do you remember Kevin’s brother - Buzz? Of course you do.
There was a secret box in his room. Kevin found there Playboys, fireworks and other interesting stuff. All Buzz’s treasures.
It’s the same with tumblr - you are collecting there all stuff that is interesting for you, but you don't want others to see it. You publish there as a fake person. Nobody, know who you are.
And if they found that it’s your’s blog, you can easily change the name and layout. Its like putting the box into the different place, just to be sure that your younger brother won't find it.
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Username_8
Linked inMad Men
Tones of lies! You are showing off constantly. Building an image of a great specialist, even if you have no idea about what are you talking. What is more your friends are proving that you're right!
You are only telling here that you are good. You can not prove it. Its bullshit. People don’t believe in words. They believe in acts! - so better choose Slideshare if you want to built your personal brand. I’ve wrote about it in my previous presentation.
But on the other hand - it’s simpler to send a url as a CV instead of writing the real one.
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slideshareTrue Detective
Do you remember Rust’s garage? Every interesting data was on the wall. His aim was to put it together and get an information.
It’s the same with slideshare. Man, you will find here a lot of fresh informations and knowledge. You just need to read it and take your essence.
Here you can show that you have a brain.
Personally I love it. I’m a heavy user.
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Username_8
TinderCrazy, Stupid, Love.
I need to tell something? Nope.
If you are ugly and stupid you need Tinder to nail some girls.
Probably if you are yourself you don’t need to use it. Which I strongly recommend to you.
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Username_8
OK. We’ve the basics.
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Username_8
Let’s go further.
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Username_8
Am i secure?
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Others follow your activities
Others don’t follow your activities
High privacyLow privacy
•Snapchat
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Slideshare
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Mobile
Desktop
A lot of functionsOne function •Facebook
•Snapchat
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder •Instagram
•Slideshare
How do we use it?
Username_8
About what are we
talking?
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Aspirations
Daily life
ProfessionLifestyle
•Snapchat
•Vine
•YouTube
•Tumblr
•Linked In•Tinder
•Slideshare
Username_8
What is going on
there?
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We get high engagement
We get low engagement
We publish oftenWe publish rarely
•Snapchat•Pinterest
•Vine•YouTube
•Tumblr
•Linked In
•Tinder
•Slideshare
Username_8
Can Anyone find me?
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You need to sing in to use
Possibility to use without signing in
True identityFictitious identity
•Snapchat
•Vine
•YouTube
•Tumblr
•Linked In•Tinder
•Slideshare (not me haha!)
Username_8
Is content the king?
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High quality of content
Low quality of content
A lot of kinds of content to publish
One kind of content to publish
•Snapchat
•Vine
•YouTube
•Tumblr •Linked In
•Tinder
•Instagram•Slideshare
Username_8
How are we spending
time there?
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Creating
Distributing
We follow many profilesWe follow few profiles
•Snapchat
•Vine •YouTube
•Tumblr •Linked In
•Tinder
•Slideshare
Username_8
What about brands?
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A lot of time spent per piece of content
Not much time spent per piece of content
Different profiles for brands and people
The same profiles for brands and people
•Facebook•Twitter
•Snapchat
•Vine
•YouTube
•Tumblr •Linked In
•Tinder
•Slideshare
Username_8
And my recommendations.
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Username_8
For what? Best! Wrong choice :(
People who care about their privacy (for example ganZ) Snapchat, Tumblr Facebook, Linked In
For mobile Tinder, Snapchat, Instagram, Vine Tumblr, Slideshare, Pinterest
Desktop Tumblr, Slideshare, Pinterest Tinder, Snapchat, Instagram, Vine
Older users Facebook, Twitter Snapchat, Tinder
People who shows aspirations Pinterest, Tumblr Snapchat, Instagram
For professionals LinkedIn, Slideshare Tinder, Snapchat, Instagram, Tumblr, Vine
For big engagement Instagram Tumblr, Pinterest
For people who are publishing often Snapchat, Twitter Slideshare, YouTube
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Username_8
For what? Best! Wrong choice :(
If we want to reach non SM users Pinterest, Tumblr, Slideshare Facebook, LinkedIn, Tinder, Snapchat
For people who want to show off Facebook, LinkedIn, Tinder, Twitter, Slideshare Snapchat, Pinterest
For mixed content to publish Facebook Snapchat, Pinterest, Slideshare, Tumblr, Vine, Youtube
For fast communication Snapchat, Twitter Pinterest, Slideshare, Instagram, Tumblr
For creators Snapchat, Instagram, Vine, Slideshare, YouTube Pinterest, LinkedIn, Tumblr
For sophisticated content YouTube, Slideshare Snapchat, Facebook, Twitter
Show the difference between people and brands Facebook, LinkedIn Tinder, Snapchat, Tumblr
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Username_8
As we can see some platforms are design
with a reason.
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Username_8
Others want to do everything.
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Username_8
Context of every social platform is very important for communication. Imagine publishing informations for professionals as a brand on Snapchat or Tinder. Or try publish 6 sec vids on YouTube.
Man, it won't fly.
It’s not only about what you are saying as a brand. You should also think where and how are you doing it.
You should choose your SM touchpoints not only on grounds of Global Web Index statistics. Of course stats are important, but please think also about your goal, yours TG behavior and content style.
It’s crucial.
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Username_8
Have a nice day.
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UnderlineEight
I just can not tell you.
Follow me for more.
See u soon.
Who am i?
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UnderlineEight
Do you know how to change the color of
this heart for a moment?
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UnderlineEight
Just click it.
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