social media: current and emerging technology and applications for government and industry

Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr

Social Media: Current and Emerging Technology and Applications in Government

and Industry Jodee Rich CEO PeopleBrowsr

Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 3

Social Media Strategy

LISTEN ENGAGE INFLUENCE


Social Media Stats

10,000 posts/second�

Over 10 Billion Conversations - 1% Gold 100% Real�

Millions of Small related Networks


Swinging through the trees…

BIG PICTURE

Human Socialization


Emerging from the jungle with Language…

BIG PICTURE


Thousands of years later we wrote it down…

BIG PICTURE


PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory

BIG PICTURE


A collective stream of intelligence…

BIG PICTURE


Little Brother Connected Little Brothers will be a higher intelligence than Big Brother


Little Brother


An Inverted Orwellian Revolution

Little Brother has access to�vast amounts of data�


Human Connectedness Viral Streams will add light fiber power to the �Collective Intelligence

Small Networks close networks will be more powerful than individual Influencers


Social Vectors

SENTIMENT BREAKING TRENDS

CONNECTEDNESS

PERSONA

RELEVANCE

TRUST

INFLUENCE


Evolution of Influence

2009 number of Followers

2010 Followers and Engagement (RTs, @Replies)

2011 most number of Friends talking about the topic


Cartoon Deck – Viral Influence

http://bit.ly/hFltVp


The Playground is an all inclusive social media platform designed to efficiently monitor the social conversation

around any brand or topic and �identify the most influential people.

PeopleBrowsr Playground


Search

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Community Search 1,000 Days of Conversations

Post Effect

Retweet Analytics Degrees of Separation Kred Influence Outreach

Filter


Search

Top Locations Top Communities

SEARCH

View important statistics around Keyword Sentiment Gender Statistics


Topics, Locations, Communities

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Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic

Create your own Community out of Bio keywords, specific users, or mentioned Hashtags

SEARCH

Search


Cross-Network Search 1,000 Days Chart Streaming Analytics

Schedule Posts Post Effect

Engagement

Assign Tweets Share Accounts Role Management

Monitor Team Members Tag a User / Post


Cross-Network Search

Browse Networks with ease Search a keyword in your source stream or a variety of other networks

Search in blogs Search a keyword in the Google Blog Stream to browse through Blog links without leaving Engage

ENGAGEMENT


Get all the analytics for your search in one Stack

ENGAGEMENT

Stream Analytics


Analytics

In-Depth Sentiment Analysis

Cross Network Data Mentions

Compare Keywords

Custom PDF Report

Identify Influencers with Kred

Individual Influencers’ Sentiment

Find Relevant Conversations

Monitor Trends for Real-Time Engagement

See Historical Data


Compare relevant data for your business See 2 or more keywords in the same chart

ANALYTICS

Compare Keywords�


View Mentions by Source ANALYTICS

See statistical data for Twitter, Facebook, News, Blogs, Forums


Grid Search the PeopleBrowsr Datamine Analyze the Social Grid Refine Results

See Hyper-Targeted Streams Customized Reports


View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, hyper-targeted community and history

GRID

Main Features


Hyper-targeted search

GRID

Customized Reports

Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts


Case Studies


Social TV Analytics will eventually replace Nielsen as the primary data used by Media Buyers….

Here’s Why…

CASE STUDIES

TV Analytics


Objectives

Replace Nielsen rating system with Social Media Data

Identify TV Show preferences of the Social Audience

Implement traditional ratings with Social Data to achieve more accurate results

CASE STUDIES


The Test Case

Filter Social mentions of 900 major TV Shows in the United States

Communities Composed of Social Media Users related by their Affinities

CASE STUDIES


The Solution

Search beyond exact Show Titles

AKAs Typos Characters Names Actors Names

TV Show Identification

House OR Gregory House OR GregoryHouse OR Doctor House OR DoctorHouse OR DrHouse OR Dr House OR Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa

Cuddy OR Hugh Laurie OR ….

CASE STUDIES


The Solution

Filter out noise and irrelevant results

Contextual Proximity Exclusions

NOT the house OR my house OR your house OR *s house OR this house OR that house OR cleaning OR for sale OR

buying OR sold OR bought OR dog house OR our house OR full house OR fire OR leave OR party OR white OR …

TV Show Identification

CASE STUDIES


The Solution

Identify demographics through

Declared Age Marital Status Profession Followers of account

Communities

Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m

6-17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR

I want a fake ID OR …

CASE STUDIES


Data Size

Total number of TV Show mentions since January 2011

30 Million

CASE STUDIES


Data Size Number of people in each Community

Under 18 – 1,615,107

Age 19-24 – 412,479

Age 25-35 – 1,636,156

Moms – 370,762

Heavy Searchers U. 18 – 132,231

Heavy Searchers 19-24 – 40,980

Heavy Searchers 25-35 – 201,238

100K – 346,537

Allergy – 134,585

Tech – 5,111,413

Adventure + Tech – 1,673,600

Active Investors – 5,127

Adventurers/Outdoors – 139,121


Data Size Number of people in each Community

Community # Observed Community # Observed Under 18 1,615,107 $100k+ HHI 346.537

19-24 412.479 Allergy sufferers 134.585

25-35 1,636,156 Tech 5,111,413

Moms 370,762 Adventure + Tech 1,673,600

Heavy Searcher u. 18 132,231 Active Investors 5,127

Heavy Searchers 19-24 40,980 Outdoor Adventurers 139,121

Heavy Searchers 25-35 201,238


TV Shows Analytics TV Show: 60 Minutes

CASE STUDIES


TV Shows Analytics Communities: Under 18

CASE STUDIES


Data Flow - Communities

Firehose RabbitMQ

Xapian Search Indexer

Search Engine Communitiser

Text File


Performance and Results: 50% Percentage of total registrations from Twitter

5,000 # of new followers

36% # of CTR

Industry: Computer Software

Background: Large software company aiming to promote itself on social media channels

Engagement: 12 months

Goals: Maximize participation to online seminars and increase awareness

PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement

CASE STUDIES

Champions Campaign�


Trend Analytics CASE STUDIES

Viral Analytics… RT Acceleration


CASE STUDIES


Trust Triangulation CASE STUDIES

Location Influence Kredentials

There is a young girl trapped in the basement


Bot Detection Metrics

CASE STUDIES

Sent Post Count to @Name Mention Ratio Sent Post Count to Key word frequency Velocity


Human Border Trafficking in the Middle East

CASE STUDIES

Classified


Kred Measurable Influence


Filter messages�

Sort by Community�

Measure social influence

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Billions Of Conversations


Every voice is important.

Our main Influencers are everyday people and networks of friends.

Small Close Networks of normal people are the Rock Stars of Influence.

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We All Have Influence Somewhere


Transparency�

Community�

Trust and Generosity

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Kred enriches your contributions to and interactions with your viral social sphere.

What is Kred?

Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 54 54

Kred is Measurable Influence based on two metrics:

Influence�Ability to inspire action: �Retweets, Replies, New follows.�

Outreach�Generosity, rewards actions, interaction with others.

What is Kred?


Influence measures what others do for you

Normalized 1,000 point scale�

Influence�How you inspire others to take action.

Metrics include: Retweets @Replies New Follows

Kred Influence


Outreach measures generosity

Points “level up” and �increase infinitely

Outreach�How others inspire you to interact and engage.

Metrics include: Retweets @Replies New Follows

Kred Outreach


Kredentials

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Identity Archive


Kred Wishes Wishes are matched with Grants

Anyone can �make a wish

Anyone can �grant a wish

The platform brings people together


Kred Wishes

A Wisher announces a Wish to their community of friends and followers The Community supports the wish with Boosts A Grantor can then elect to fulfill the wish

The power of community to achieve personal goals


Granting A Kred Wish Creates Buzz Friends & Followers support the wish with

Retweets and Boosts


@WingDude�[email protected]�

Swinging through the trees…Language evolved�

Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions


@WingDude

[email protected]

http://slidesha.re/PB-SMEmergingApps

social media: current and emerging technology and applications for government and industry

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