social media day bangalore case study #smdayblr
TRANSCRIPT
Social Media Day 2012 – Bangalore
- Organized by Graffiti Collaborative
#smdayblr
Where did it all start?
The Plan - A small idea to bring all the social media enthusiasts in Bangalore, India under one umbrella to celebrate Social Media Day 2012
The mediums - All the major social media tools to be used for propagating the event
Social Networks – Facebook, Instagram, Twitter, Foursquare, Meetup, LinkedIn
Whole day event? – Yes, started off with a Instawalk in the morning at Cubbon park, moved on for a panel discussion with Social Media pundits from the city. A
pre party with a twisted offer of tweeting to avail a free cocktail and a grand party to end the day in a high note with stand up comedy and lots of beer games!
Hashtags for the day - #smdayblr, #smday
The Event page
2000+ invited
200+ going
Graffiti Collaborative Page
1000+ Fans 1900+ TAT
May June0
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May June0
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Graffiti Collaborative Page
Graffiti Collaborative Twitter Handle
200+ mentions 50+ followers
80+ #smdayblr Photos 20+ participants
#smdayblr
18000+ impressions 10000+ accounts reached5+ hrs trended No.1 in India
1 tweet 2-4 tweets 5-7 tweets 8+ tweets0
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18,684 impressions
tweetsretweetsreplies
#smdayblr
#smdayblr tweets
Facebook Viral Reach
6000+ viral reach for posts5000+ engaged users
Viral Reach
Engaged Users
0 1000 2000 3000 4000 5000 6000 7000
Facebook Apps
2 apps
Facebook Apps
200+ active users120+ votes
Moments captured
Event partners