social media day nairobi

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AGENDA Kenyan Digital Landscape Squad Google in East Africa Google Citizen Journalism and its impact on brands Al Jazeera How Governments can use Social Media platforms to enhance governance Goodstuph,SM experts from Singapore, How brands are using Social Media in Africa Squad Effective customer care via Social Media: Safaricom’s success story Safaricom Q&A session Drinks / Networking #SMDayNairobi @SquadDigital Follow Us facebook.com/Squadlab [email protected]

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Social Media Day Nairobi, the first of its kind ever in East Africa, has been organised by @squaddigital to celebrate the Digital Revolution that is transforming our lives.

TRANSCRIPT

Page 1: Social Media Day Nairobi

AGENDAKenyan Digital Landscape – SquadGoogle in East Africa – GoogleCitizen Journalism and its impact on brands – Al JazeeraHow Governments can use Social Media platforms to enhance governance – Goodstuph,SM experts from Singapore, How brands are using Social Media in Africa – SquadEffective customer care via Social Media: Safaricom’s success story – Safaricom

Q&A sessionDrinks / Networking

#SMDayNairobi@SquadDigital

Follow Us facebook.com/Squadlab [email protected]

Page 2: Social Media Day Nairobi

Did you know Did you know that Kenya is leading the way in customer service on social platforms and has been named as the second best country in customer service via Facebook?

CUSTOMER CARE VIA FB: KENYA’S NO. 2 GLOBALLY

Page 3: Social Media Day Nairobi

Did you know Kenya’s GDP is “going digital” with a third of it already passing through Mobile Wallets?

KENYA’S GDP IS “GOING DIGITAL”

Page 4: Social Media Day Nairobi

Did you know According to Social Bakers, a renowned social media research company, Safaricom is the fourth best telecom brand in the world in customer service on Facebook

SAFARICOM SHINES, THANKS TO SOCIAL MEDIA

Page 5: Social Media Day Nairobi

Did you know Kenya is the global pace-setter in mobile money transfer services with the local M-PESA outstripping the global Western Union in transactions?

Page 6: Social Media Day Nairobi

Did you know 57% of all tweets in Africa were sent though a mobile phone?And Kenya is the 2nd top country in terms of volume of tweets sent out.

AFRICA TWEETSHOW

Page 7: Social Media Day Nairobi

Did you know Africa’s unbanked population is reaping big from the digital revolution with 16% of the Sub-Saharan population covered by mobile money transfer services?

FOR AFRICA’SUNBANKEDDIGITAL WALLETS

Page 8: Social Media Day Nairobi

Did you know Africa is trailblazing in mobile money transfer services with 51 systems in place?

AFRICA LEADS IN MOBILE MONEY TRANSFER

Page 9: Social Media Day Nairobi

Did you know about 11.8 million Kenyans – more than a third of Kenya’s population – are connected to the internet, most of them via mobile phones?

IN EVERY THREE KENYANS, ONE IS ONLINE!

Page 10: Social Media Day Nairobi

Did you know Africa has overtaken Latin American to become the second largest mobile market in the world after Asia with 620 million mobile connections?

WORLD’S NO.2 MOBILE MARKET AFRICA NOW

Page 11: Social Media Day Nairobi

Did you know in 2012 alone, a staggering $171.5 billion will be transferred via mobile money services with most of the transactions taking place in Africa?

MOBILE MONEY TO HIT $171.5 BILLION IN 2012

Page 12: Social Media Day Nairobi

credits

[email protected]

facebook.com/Squadlab

#SMDayNairobi@SquadDigital

Photos courtesy

@truthslinger