social media defined - social media club louisville
DESCRIPTION
The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.TRANSCRIPT
Social Media DefinedSocial Media Defined
Social Media Breakfast
Social Media Club Louisville
September 25, 2008 | Jefferson Club
Social MediaSocial MediaDefinedDefined
• Communications using technologies to share opinions, insights, experiences, perspectives
•Drives social interactions and unprecedented dissemination of words, pictures, videos and audio
•Consumption gives way to self-expression, creation, collaboration, interconnectivity
Social MediaSocial MediaObjectivesObjectives
•Expand Reach Of Messaging
•Excite Your Fans, Customers
•Connect With New Audiences
•Research Or Harvest Insights, Needs, Opinions
•Listen And Facilitate Dialog
Social Media Users
Social MediaSocial MediaMechanismsMechanisms
•Blogs
•Instant Messaging/Chat/Microblogging
•Social Networks
•News Aggregators
•Bookmarking Sites
•User-Generated Video, Photos, Audio
•Collaborative Creation & Feedback
But How Do You Do It?But How Do You Do It?
•People are talking about you. Why aren’t you?
•Trusted brands can ask questions and expect answers.
•Enthusiastic fans will market for you.
It Starts It Starts With ListeningWith Listening
It Gets Better With It Gets Better With ParticipationParticipation
•Content is king for a reason.
•Providing relevant content energizes your fans.
•Energetic fans will market for you.
•Engaged customers are your best R&D.
•Being a partner is better than being a supplier.
•Collaborative partners will market for you.
The Future Is The Future Is CollaborationCollaboration
Internal Internal Changes NothingChanges Nothing
•Listening – Employees want a voice and to be heard
•Participating – Providing them with access, information and empowering them to share breeds loyalty
•Collaborating – Embracing employees as stakeholders and collaborators is a proven business model
Social Media ClubSocial Media ClubProvides AnswersProvides Answers
SMCLouisville.org | [email protected]
Michelle Jones | OnAPathMedia.com | [email protected] |@michellej
Nick Huhn | NickHuhn.com | [email protected] |@nickhuhn
Aaron Marshall | CHURCHSMO.com | [email protected] | @churchsmo
Brendan Jackson | cre8.com | [email protected] | @jackbr4
Jason Falls | SocialMediaExplorer.com| [email protected] | @jasonfalls
Photo by Aaron Marshall