social media + digital organizing for nonprofits & community groups
TRANSCRIPT
@JuanSVas
Social Media+
Digital Organizing for Nonprofits
Juan Vasquez
@JuanSVas
Hi, I’m Juan.
@JuanSVas
411
- Food for thought- Building support- Content creation/curation
@JuanSVas
Social media is like an “everyone is invited” party.
Food for thought
@JuanSVas
Find others who care about what you care about.
Food for thought
@JuanSVas
Build community, not short-term support.
Food for thought
@JuanSVas
Building support
- Understand existing community & supporters- Strive to connect offline and online support- Allow leaders to emerge
@JuanSVas
Building support
Support is not linear, be flexible.
Paths of engagement
@JuanSVas
Building support - tactics
- DON’T just inform, drive dialogue- DO Include calls to action, links to participate- DON’T post the same content on all channels- DO think about what online communities looks like
@JuanSVas
Twitter Timeout:
“Support is not linear, be flexible & diversify ways supporters can show love” @EdAlliance @nationbuilder
Extra points if you include a picture
@JuanSVas
Content creation & curation
- Use personal stories to tell your org’s story- Allow for leaders to emerge- Make it easy
@JuanSVas
Content creation & curation - tactics
- DO take screenshots- DON’T steal privately-owned images- DO build an online ambassadors team- DON’T stop because you are scared- DO diversify your content
@JuanSVas
Content creation & curation - tactics
@JuanSVas
Content creation & curation - tactics
@JuanSVas
Closing thoughts
- Community and stories- Leverage dialogue to build support- Allow leaders to emerge- Diversify opportunities to participate
