social media drives local store traffic

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Engage121 Complete Can social media drive local in-store traffic? Call: 866-740-1260 Code: 8497212#

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Best practices in using social media, specifically Facebook, to drive local traffic to local retail stores, restaurants, and outlets. This is part of Engage121 and our clients' ongoing work not only to grow clients' communities and engage new customers, but also to generate new consumer leads. This is done vi our successful formula of engaging organic posts and advertising placement.

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Page 1: Social Media Drives Local Store Traffic

Engage121 Complete

Can social media drive local in-store traffic?

Call: 866-740-1260Code: 8497212#

Page 2: Social Media Drives Local Store Traffic

Engage121 Complete

Can social media drive local in-store traffic?

Jack Monson [email protected]

Vice President,Engage121

Page 3: Social Media Drives Local Store Traffic

Engage121 Complete

Corporate Local

Social Media

Assistant

Page 4: Social Media Drives Local Store Traffic

Amplify Your BrandBrand footprint

50,000

Why Local Social “Complete”?

Page 5: Social Media Drives Local Store Traffic

Amplify Your Brand

Potentialfootprint:

200,000(With 150 Locations)

Brand footprint

50,000

Why Local Social “Complete”?

Page 6: Social Media Drives Local Store Traffic

Local Social Traffic Directions

Page 7: Social Media Drives Local Store Traffic

Local Social Traffic Directions

Page 8: Social Media Drives Local Store Traffic

Local Social Traffic Directions

Page 9: Social Media Drives Local Store Traffic

Engage121 Complete

Corporate Local

Social Media

Assistant

Page 10: Social Media Drives Local Store Traffic

E121 Client Direct channel = “Complete”

CorporateSpeak : Local

Local(OA3)

Social MediaAssistant

Corporate Local

Social MediaAssistant

Page 11: Social Media Drives Local Store Traffic

Regular & Relevant Content

Maintain / Monitor

Engagement

Capture Leads from Social Channels

You want to build more

business, so you need ways to capture leads

from your social community

Prospects and customers are savvy, so the

content you post needs to be

fresh and engaging

Local owners need support

Success at the local level

Page 12: Social Media Drives Local Store Traffic

Success at the local level

Good brands grow their communities.

Page 13: Social Media Drives Local Store Traffic

Success at the local level

Good brands grow their communities.

Great brands become part of their customers’ communities.

Page 14: Social Media Drives Local Store Traffic

Social SEO

Web Site FB Business Page Consumer Newsfeed

SMB Website My Friends

SMB FB Business Page

HOME :: ABOUT :: COMMUNITY :: BUY NOW

Content

Page 15: Social Media Drives Local Store Traffic

KPI 1:Community GrowthKPI 2:Engagement & Reach

KPI 3:Lead Capture

Brand/Category Awareness & Recall

Consideration &Purchase Intent

Lead

Convert

Sale

Social Media Sales Funnel

Page 16: Social Media Drives Local Store Traffic

SMB Progress Reports

Page 17: Social Media Drives Local Store Traffic

SMB Progress Reports

Page 18: Social Media Drives Local Store Traffic

Engage121 Complete

Jack Monson [email protected]