social media ecosystem 2.0 at barcampsaigon
Post on 17-Oct-2014
4.000 views
DESCRIPTION
As a ecosystem, it systematized social media concepts before. Social media ecosystem likes a principles of marketing book.TRANSCRIPT
SOCIAL MEDIA CHANNEL
Social media ecosystem
Created by haile http://socialmediachannel.blogspot.com
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Outline
• What is the social media?
• Ecosystem of social media
• Social media trend
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
What is the social media? • Social media is content created by people using highly accessible and scalable publishing technologies.
en.wikipedia.org/wiki/Social_media
• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn
or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user
interaction. searchenginewatch.com/define
• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and
pictures. www.anvilmediainc.com/search-engine-marketing-glossary.html
• Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
sprythink.com/glossary.html
• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
www.tvb.org/multiplatform/Multiplatform_Glossary.aspx
• Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such
as a blog, wiki or video hosting site. www.capilanou.ca/help/active-cms/glossary.html
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples
are YouTube, Flickr, Facebook, MySpace etc) www.bottlepr.co.uk/glossary.html
• Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information
and communication needs. [Axel Schultze] communitymanagers.pbwiki.com/Glossary-and-Reference
CAN I SYSTEMATIZE MANY MODELS TOGETHER?
?Confused
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Literature review
• The conversation prism just is the category of
social media networks
• The objectives is building brand
• It don’t express the relationship between social
media networks and the roles of participations
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
A SOCIAL MEDIA LIKES A LAKE ECOSYSTEM
My opinion
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Microcosm
You like a drop
story music
picture document
event…
Characteristics of water
• Substance
• Energy
• Information
We’re difference
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Microcosm
• Everybody’s component on a lake
and you are:
– Influencer
– Connector
– Communicator
– Audience
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Social Media Ecosystem
Social Media Ecosystem
Creators
Inactivities
Spectators
Joiners
Collectors
Critics
Hai Le Based on Le and Bernoff, 2008
air rain Political, Economic, Social, Technology factors
Lifestyle, Culture, Psychographic factors
Cloud Cloud
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
The differences
# members
Geographic
Demographic
Psychographic
# social media networks
Objectives
Features
Capacity Volume
Structure Color/Style
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Market Segmentation
Hai Le Based on Le and Bernoff, 2008
Political, Economic, Social, Technology factors
Lifestyle, Culture, Psychographic factors
Potential customer
%Creators
%Inactivities
% Spectators
% Joiners
% Collectors
%Critics
% America? % Europe ? % Asia ? % Australia? % Africa?
% USA, Canada Brazil …
% England, France Germany, …
% China, Japan, Korea, Indonesia, Vietnam …
% South Africa, Egypt, Morocco …
% Australia, New Zealand …
Cloud
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
MORE EFFICIENT
Make your marketing
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Influence Ripples Concept
How to Interfere
Same frequency (topic, time,
geographic)
Keep the relationship
Think about audience needs
Interference effects
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
How to restrain the domino effectiveness
• Equi-potentiality (Đẳng thế): – Eliminate the need to re-structure
• Self Service (Tự phục vụ): – Self acting
– Self Driving – use waste / by products
• Homogenity (Đồng nhất) – W.r.t to environment
– Transparency
* 40 Triz (Theory of Innovative Problem Solving) Principles
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
How to control the domino effectiveness
• Prior Anti-Action (Gây ứng xuất sơ bộ) – Pre-stress in opposite direction – Take anti-Risk Measures
• Prior Action (Thực hiện sơ bộ) – Pre process activities – offline – Pre Arrange and ready for event
• Prior Cushioning (Dự phòng) – Redundancy – Risk Mitigation
• Feedback (Quan hệ phản hồi) – Introduce Feedback – Increase Feedback
* 40 Triz (Theory of Innovative Problem Solving) Principles
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
How to use the domino effectiveness
• Dynamics (Linh động) – Self Optimizing
– Moving parts
– Adaptive Components
• Negative to Positive (Biến hại thành lợi) – Harm + Harm = Good
– Change the focus of harm
– Amplify harm into feature
* 40 Triz (Theory of Innovative Problem Solving) Principles
TREND
Social media
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Social media trend
Social network A
Social network B
API platform
Canal
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Social media trend
• The power of a social media
depended by the number of
“canal”
• Facebook, Twitter, Google have
competitive advantage Dominance social
network
Social network
A
Social network
B
Social network
C
Social network
D
Social network
E
canal
http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel
SOCIAL MEDIA CHANNEL
Biography and references
• The social Technographic http://www.forrester.com/Groundswell/ladder.html
• The Influence Ripples http://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html
• Social media definition
– en.wikipedia.org/wiki/Social_media
– searchenginewatch.com/define
– www.anvilmediainc.com/search-engine-marketing-glossary.html
– sprythink.com/glossary.html
– www.tvb.org/multiplatform/Multiplatform_Glossary.aspx
– www.capilanou.ca/help/active-cms/glossary.html
– www.bottlepr.co.uk/glossary.html
– communitymanagers.pbwiki.com/Glossary-and-Reference
SOCIAL MEDIA CHANNEL http://socialmediachannel.blogspot.com
Hai Le Marketing Executive of SIFEIU
Email: [email protected]
Twitter: leminhhai
Facebook: http://www.facebook.com/leminhhai