social media etiquette for pharmacists
TRANSCRIPT
FOR PHARMACISTS
SOCIAL MEDIA ETIQUETTE
Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch
PHARMACY ON SOCIAL
MEDIA
PHARMACY-CENTRIC BLOGS
ASHP STATEMENT ON SOCIAL MEDIA USE
What are pharmacy students doing on social media?
Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media & Pharmacy Education
— Bandura’s Theory of Social Learning
Individuals learn by observing one another through live, verbal or symbolic communication.
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Participation and dialogue in a social setting allows individuals to use and construct knowledge.
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”— Social Constructivist Theory
Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media & Pharmacy Education
Use of social media in the classroom can feel both uncomfortable and inappropriate for students who have long used social media for personal communication.
Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
PRIVACY
CONFIDENTIALITY
About people
About identifiable dataExtension of privacy
Right to be left aloneLimit access to public
Prevent unauthorized access
PRIVACY PARADOXBushel et al. Protecting human health & security in digital Europe:
How to deal with the “Privacy Paradox”? Sci Eng Ethics 2014
Fear threats to personal
autonomy and freedoms from globalized data processing by government
Voluntarily disclose
personal data on social networking
sites (names, photos, dates of birth, marital status, medical data)
Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media & Pharmacy Education
Don’t lie. Don’t pry.
Don’t cheat. Can’t delete. Don’t steal.
Don’t reveal.A 12-word Social Media Policy
Farris Timimi, Mayo Clinic Center for Social Media
If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc
J Am Pharm Assoc 2010;50:745-51
PUBLIC FAMILIARITY
ECONOMICAL NATURE OF USING SOCIAL MEDIA
ABILITY TO DISSEMINATE INFORMATION RAPIDLY
WWW.FB.COM/ENDOCRINEWITCH
J Am Pharm Assoc 2010;50:745-51
MESSAGE-TAILORING CAPABILITIES THAT CAN EFFECTIVELY TARGET
SPECIFIC POPULATIONS
J Am Pharm Assoc 2010;50:745-51
FACILITATE THE ORGANISATION OF PEOPLE AND
DISTRIBUTION OF CONTENT
PHARMACY-CENTRIC BLOGS
ASHP STATEMENT ON SOCIAL MEDIA USE
PHARMACY ON SOCIAL
MEDIA
J Am Pharm Assoc 2010;50:714-719
CATEGORIES OF PHARMACY BLOGS (2009) N=136
NEWS
PERSONAL VIEWS
STUDENT INFORMATION
CAREER ORIENTED
DRUG RELATED
BIG PHARMA
TECHNICIAN INFORMATION
J Am Pharm Assoc 2010;50:714-719 ISSUES WITH PATIENTS
PERSONAL LIFE
WORKING CONDITIONS
ISSUES WITH OTHERS
THEME ANALYSIS OF BLOGS IN PERSONAL VIEWS CATEGORY (N=38)
63% promote a negative impression of pharmacists and/or the profession
… the blogs serve to humanize the pharmacist, revealing emotions and feelings that might not otherwise be seen by patients and/or other health professionals.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
The ability to vent frustrations to an online, faceless audience may be therapeutic and reduce job stress and increase overall job satisfaction.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
The personal views blogs provided insight into the myriad issues involved with interprofessionalism activities.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
PHARMACY-CENTRIC BLOGS
ASHP STATEMENT ON SOCIAL MEDIA USE
PHARMACY ON SOCIAL
MEDIA
“ [those] who use social media, to do so in a professional, responsible
and respectful manner.”
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Thoroughly consider the purposes and potential outcomes of participation in social media and develop the strategies and skills required to effectively utilize social media to meet their goals
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Exercise professional judgment and adhere to professional standards and legal requirements in both private and public social media communications, especially legal and ethical obligations to protect the privacy of personal health information.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Balance the benefits social media provide with the obligations and liabilities they may create
Encourage the development and application of best practices by users of social media.
SOCIAL MEDIA POLICY
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Suggested Elements of Social Media Policies Jeff Cain, Am J Health-Syst Pharm 2011;68:1036-40.
Reputation of organization
Define who is permitted to speak on behalf of the organization
Privacy Should not reveal private information about patients
Productivity Personal use is permissible only
during non-work hours
General State that organizational policies are applicable to social media communications
Playbricks 3 by Paul Preacher, http://www.freeimages.com/photo/205911
MAINTAINING PROFESSIONALISM ONLINEDefines conduct worthy of CM & PGH
EXTERNAL COMMUNICATIONSUsing social media for health promotion Dealing with outsiders, media or press
SAMPLE SCENARIOSTo illustrate provisions of the policy
SETTING UP SOCIAL MEDIA ACCOUNTSGuidance for personal accounts Approval of institutional accounts
POSTING ON PERSONAL ACCOUNTSGuidance if identified with CM or PGH
PROTECTING PRIVACY & CONFIDENTIALITYTo uphold patients’ rights
UPCM/PGH Social media policy SECTIONS
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02
03
04
05
06
DRAFT FOR DISCUSSION ONLYDO NOT REPRODUCE, QUOTE OR USE IN ANY WAY
Medical advice offered through social media should be provided in accordance with the professional standards of pharmacy practice.
Advance the well-being and dignity of patients
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Pharmacy professionals should be cognizant of both the benefits and limitations of online communication.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Pharmacy professionals should view social media as a means to not only provide
timely and accurate drug information but also to rebut inaccurate, misleading,
or outdated information.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Complaining about or disparaging patients, even in general terms, does not advance the dignity of patients or the profession.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
The higher standards of conduct expected of professionals, even in personal behavior, apply as well to their participation in social media.
Acting with integrity and conscience
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
The apparent anonymity provided by social media does not release pharmacy professionals from their ethical obligation to disclose potential conflicts of interest.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Preceptors and mentors have a special responsibility to model appropriate practices
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Pharmacy professionals should not use social media to make ad hominem comments or needlessly denigrate specific care providers, institutions, or professions.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Postings on social media should be subject to the same professional standards and ethical considerations as other personal or public interactions.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Pharmacy professionals should exercise professional judgment and employ established best practices to ensure compliance with privacy requirements when communicating with patients or about specific patient cases on social media.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
www.healthxph/manifesto
— Brian Donahue, student pharmacist
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“Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window.
Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536
FOR PHARMACISTS
SOCIAL MEDIA ETIQUETTE
Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch