Social Media Fails & Flailscollected and categorized by @KempEdmonds

1. Wrong Account

2. Who’s Driving?

3. Rules & Regulations

4. Warning: Politically Incorrect

5. Out of Control

Have example to add?

Contact me:

kemp@kempedmonds.com

Fails & Flails are presented in this order:

Wrong account. Brand damaged

Wrong account…

Wrong account. Made right

Could this be recovered from?

Only with prompt, frank honesty

Spelling counts!

WHO IS DRIVING?

Don’t give your keys to the intern

Manage change or it will manage you

Don’t let the robots drive

Double check scheduled messages

*this was posted during a controversy over horsemeat in Tesco beef products.

Double check scheduled messages

*posted following Aurora cinema massacre

If you can’t keep cool. Keep out.

If all else fails blame hackers

If that fails pick a fight

There are rules and laws

Know the law or lose your job

*this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t have been released under FINRA/SEC regulations for publicly traded companies.

A guarantee is a promise. Deliver

Deliver on promises

*angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was supposed to on their Facebook page.

No rights. No use.

Know of which you speak first

Some things aren’t funny. Ever.

Disasters can be a disaster

A disaster is not a joke

A disaster is not for promotion

Tragedy is not for hashtag jacking

Hashtag jacking: a worst practice

Know thy trending topics!

National tragedies are not on

Insensitivity hurts brands. Bad.

Donations for likes is a no no

Donations for retweets are worse

Asking in memoriam is in bad taste

Tragedy is a no fly zone

Comments on war no more?

Political turmoil is not for selling

Or is it...

*these are the stats from the link in the last slide

“I've always used my platform to provoke dialogue about important issues including HIV-AIDS, war

and homelessness. I'm well aware of the risks that come with this

approach and if this encourages further awareness and discussion about critical issues then all the

better.” - Kenneth Cole.

Out of Control#SMCvanFF

Perception is beyond control

Honest responses are not

You cannot control the crowd #dumb

Hashtag jacking; not just for companies

You cannot control the #crowd

You cannot control employees

You CAN control what happens next

Don’t be a hypocrite

You can’t run. You can’t hide.

You REALLY can’t control employees

You can control how you respond

I could not believe this one.

You really cannot control customers

THANK YOU!

I’ll try to update this presentation a few times a year and upload the newest version to

SlideShare.

If you find any examples of poor social media use drop me a line:

kemp@kempedmonds.com

Twitter: @KempEdmonds