1. How to leverage your business future with Social Media Marketing

2. Three Modules A 1- Overview company survival 2- Dos and donts 3- ROI guide

3. Luc Van Hocht Three Modules CEO 1- Overview BAM-SMS 2- Dos and donts 3- ROI

4. What are Social Media ? A set of Tools For what? For reaching out and strengthening relationships

5. Yes for technology New? and potential No For human relationships

6. Social Interaction people communicating with people relationship marketing listen, understand and implement what your consumers are asking for humanise your brand

7. A Social Media professional Engage Feedback Adjust Product offering Reach out Key for success: Customer relationship Good product Correct price A smile

8. For decades, we Engage Feedback Adjust Product offering Reach out lost our customers Brainwash audience Helpline: push button 1-3-5-2-4 Guesstimate what customers want Push sales with expensive campaigns

9. For decades, we did not listen to our customers

10. Now, customers are back to help us

11. What is different? Reach the world Focus your resources (minimize waste) Measure

12. Facebook Ad Campaigns Ad Campaign Campaign Reach Responses Prospective Event Attendees 421 people Budget Amount Spent Ad Campaign 1 (Promote Manchester United event) Ad Campaign 2 (Increase Page Likes) Ad Campaign 3 (Promote FTCC event) Ad Campaign 4 (Promote Red Passion event) 170,328 people 399 Event Responses 2 USD/day 63.80 USD 53,179 people 1,068 Page Likes - 5 USD/day 74.41 USD 296,385 people 75 Event Responses 70 people 4 USD/day 39.6 USD 135,026 people 51 Event Responses 73 people 4 USD/day 16 USD

13. Why make professional use of Social Media? Nearly 1 in 3 people in the world are active on social media Your customers, your competitors, your employees and your prospects are on social media.

14. Why are so many people social? Time convenient Make (new) friends (Network) Learn Play Express Share Discover

15. Why are you social ? Audience and Reach Marketing: Branding and Feedback Sales: Find Leads and Prospects HR: Find Employees Management: Connect and build Reputation

16. The use of Social Media illustrated

17. Talent sourcing You are looking to hire a new employee for your real estate business. He/she needs to be fluent in English and Japanese. Thai national. Interior designer certificate. 7 years of experience. Age between 28 and 35.

18. Leads sourcing: B2B Your company is importing and selling tea via Distribution and Supermarkets. You want to get in touch with convenience stores (7/11, MaxValue,...) and distributors Find the decision makers and help them discover your brand

19. Leads sourcing: B2B Your company is exporting precious stones A very specific market You want to find buyers in Europe and USA

20. Data Crunching

21. Product Launch You are a large beverage company. You launch a new drink based on AloeVera. Thai people need to understand the Healthy ingredients.

22. Branding and Name Recognition Your company is a big Accounting firm. Same size Deloitte and PWC. You open a new branch in Thailand. You desire for your target audience to recognise (remember) your name, and find your website.

23. Branding and Name Recognition You are a young lady You love make-up and fashion You want to share with many people You can earn money?

24. Case Study: using LinkedIn to find a decision maker

25. Example: we look for the HR Director of Barclays Bank in UK. 29

26. We are getting close now! 30

27. Check other information like previous jobs, & companies 31

28. Continue searching. Now follow me , and explore: people also viewed This is not 100% their network but rather a lead for similar people that people who used linked researched.. 32

29. the next interesting piece of research.. How are we connected to each other? use this information in my introduction We have X connections in common this is valid inside large organizations and prove that you are already well connected to them. 33

30. Time to act! Contact: calling or emailing Calling best but not always possible. Emailing is simpler You an email address knowing the naming policy of that company Or use the Linked-in Inmail option to contact them 34

31. Much more powerful Example: LinkedIn certified companies can use PowerSearch on ALL LinkedIn members worldwide 35

32. Slide via JESS3

33. Social Media: the 3 biggest strategic business mistakes 1- Not having a social media presence. 2- Having an unprofessional social media presence. 3- Not having a well defined strategy and goals.

34. Social Media Strategy Social Media Marketing Strategy Set well defined goals Select the best tools mix for your business Social Media Toolkit Build your audience Budget allocation guidelines Measure results

35. Using Social Media Business Development Lead Generation Branding and Visibility Website Popularity and SEO Company Reputation Building Talent Search and many more...

36. What is your strategy for digital dominance?

37. Outsource or not? ...it depends. If you outsource then choose the right partner Check ranking: Facebook & Twitter & Website Grader Make sure they understand your business Weekly-Daily feedback and Monthly reporting Work as a team Set goals and objectives References: what do current clients say? Multi-skilled team @your partner: graphic, video, copywriting, Make sure you put your brand in the right hands

38. Charles Darwin Quotes "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."

39. BAM-SMS is a Bangkok based Social Media Marketing company We use Social Media Marketing Tools to deliver Business results Thank you very much for your attention

40. Thank You!

41. SMbsite: www.bamsms.com Email: info@bamsms.com LinkedIn: BAM-Social-Media-Services