social media for assisted living: best friend or worst enemy?
DESCRIPTION
Social media can be a powerful tool for assisted living facilities to market and promote their services, especially since these organizations rely heavily on referrals for new business. This presentation offers up some tips for how assisted living organizations can use social media to engage with their residents, families and even prospects. This also covers some of the pitfalls and downsides to social media, how to handle it when it happens and how to prevent it in the future.TRANSCRIPT
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Social Media for Assisted Living:Best Friend or Worst Enemy?
Laura ClickBlue Kite Marketing
@lauraclick
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Let’s talk about social media
@lauraclick
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But, why should you care?
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53% of adults 65 & older use internet or email
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Yes, social media can help your assisted living facility.
Here’s how.
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Give your company a face.
Image credit
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Give an inside look at your facility.
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Manage your reputation.
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Build relationships with residents & family.
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Find business opportunities.
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Engage with prospects.
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Test ideas & get feedback.
Image credit
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Connect with influencers.
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Communicate during a crisis.
Image credit: Kelsey Wynns
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Let’s talk about some practical ideas you can start using
today.
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Host a Twitter chat
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Encourage testimonials & reviews
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Showcase photos & videos of residents
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Monitor conversations & answer questions
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Write a blog to educate prospects
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BUT… it’s not all unicorns & rainbows
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Social media has a dark side.
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Common Social Media Pitfalls & Concerns
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Negative Reviews
• Be responsive• Listen to concerns• Don’t delete bad reviews or comments• Use it as a opportunity to educate• Make things right
@lauraclick
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Blunders & Missteps
• Be responsive• Fess up • Have a crisis plan in place• Set a policy• Train employees
@lauraclick
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Lack of Strategy
• Determine goals up front• What does success look like?• Get everyone on board across the company• Tie metrics to goals
@lauraclick
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Lack of Time & Resources
• Pick one network to start• Find the right resources• Make it a team effort• Get the right training & tools
@lauraclick
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How do you avoid social media missteps?
Develop a policy.
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Keep it consistent with your overall employee policy.
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Bring together the right team members.
• Human Resources• IT• Marketing• Legal• Customer service• Executive leadership
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Include industry guidelines and laws.
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Determine what’s fair game to share.
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Designate who shares on behalf of the company.
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Train employees.
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So, how do you be successful?
Here are some best practices
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How to Use Social Media the Right Way
• Educate people.• Develop relationships.• Be helpful.• Don’t be overly promotional.• Share your content.• Share other people’s content.• Follow the Golden Rule.• Have fun!
@lauraclick
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You can do it!
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Any questions?
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@lauraclick
Laura ClickFounder & CEO - Blue Kite Marketing
www.flybluekite.com
Connect with me!Email: [email protected]: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick