social media for beginners
TRANSCRIPT
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Student Development
Social Media for beginners
Higher Education and Careers Professionals
Matthew Mobbs
web: http://mjmobbs.com
twitter: mjmobbs
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What is Social Media?
Internet services where online content is generated by the users
User comment and discuss the content
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Getting Started
1. Choose and start to develop a Personal Brand
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Personal Brand (Your Digital Foorprint)
“Your personal brand is made of all of your “digital assets” which can have both economic and sentimental value.”
Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital
kgbpeople.com
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Getting Started
1. Choose and start to develop a Personal Brand
– Username – try and keep it the same on all networks
2. Consider why you want to use the network/media
– Professional
– Personal
3. When joining always create a full profile and upload a suitable picture of yourself
4. Start to build a network
5. Engage!
6. Promote yourself
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What is a network?
• people you know (and maybe the people who they know)
• people who know you (and maybe the people who know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity
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Build a professional network
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Weak links and long tails
Dunbar number = 150
If your network gets too big or noisy• Lose people• Organise into sub-networks – different
platforms
People in your network
Inte
ract
ion
s
Core network who you have regular interactions with
Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise
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Which network?
Personal Service Students
Blogs
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• 140 character ‘micro blogging’
• Follow and Followers
• @ convention enables you to direct tweets at specific users (but seen by all Followers)
• # tags used to theme tweets
• Retweeting – Accreditation and Amplification
Personal Learning Network
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Careers Service - @uolsd
• Started September 2009• 840 Followers• Keep students updated about
activities and respond to questions
Types of tweets• Automated• Personalised
• Responsive• Retweets
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Automated TweetsWebsite
News
Events
RSS Feed
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Personalised Tweets
Help Desk
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Responsive TweetsAsked questions by students and we reply using @ convention
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Retweets
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
Number of the top employers and jobs sites have social media presences
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Retweets
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
Number of the top employers and jobs sites have social media presences
We follow and a ‘Retweet’ opportunities
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Which network?
Personal Service Students
Blogs
AccountLearning Network
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The ‘Social’ Network
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Careers Service – Facebookhttp://www.facebook.com/uolstudentdevelopment
• Page – ‘Like’• Started September
2009• 2175 people ‘like’
Types of posts:• Automated• Discussions• Feedback
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Automated PostsWebsite
News
Events
RSS Feed
Add #fb
Selective twitter updates
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Discussion
1. Start a topic with a stimulus
2. Allow students to reply
3. Acknowledge contribution
4. Try and continue discussion – More contribution
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Feedback
Try and get informal feed back from students on the service
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Feedback
Try and get informal feed back from students on the service
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Which network?
Personal Service Students
Page
Account
Social
Learning Network
Blogs
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• Profile is more like a CV
– Experience
– Specialities
• Updates tend to be professional achievements
• Join professional interest groups
Professional Network
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Employers
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Employers
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Careers Service - LinkedIn
More Complicated!
Due to the nature of the personalised profile
Groups:• Graduate internship
programme 12 Members
• Enterprise Inc Scheme 106 Members
Future Plans• Use as a career
guidance tool• Researching employers
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Which network?
Personal Service Students
Account
Groups and Advice
Learning Network
Professional
PageSocial
Blogs
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Student delivery workshop
Run a training session as part of ‘Leicester Award’
Using social media to assist your Career and develop a personal branding
• Researching Careers
– Peer feedback on the recruitment process
– Chat to employers
– Improve you commercial awareness
• Creative job hunting
– www.tweetmyjobs.com
– www.twitterjobsearch.com
• Digital Footprints and Personal
Brand
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“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
Graduate Recruiter – Accenture
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Protecting Yourself (workshop slide)
• Keep it private
• Do you want employer, lecturers, colleague, your mum to see it?
• Check your Social Network Privacy Settings
– Outside and inside
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Future plans
• Make the workshop part of the Service’s core deliver (departments)
• Offer more hands on workshops – using social media
• One-to-one consultations Social Media Profiles and Digital Footprints
• Use LinkedIn more as a Career guidance tool
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Which network?
Personal Service Students
Blogs
Page
Account
Groups and Advice
Social
Learning Network
Professional
Workshops and advice
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Blogging
• A website with
– Changing front moment
– Content displayed in reverse chronological order
– Opportunities for comments and interactions
• Write longer, more in-depth reflections - CDP
Wordpress
Blogger
Posterous mjmobbs.com
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A tool for reflective practice
Collection
ReflectionProgression
Feedback form
followers
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Why Blog?
• Creates a repository of your work/advice/stuff for you and your clients.
• Makes your resources available to other practitioners and builds your reputation.
• Extends your reach beyond those people you can physically see/meet.
• It offers a new way of delivering career guidance.
• It is a practitioner-centred technology that provides a vehicle for your expertise.
• It is creative and fun.
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Getting people to read your blog
• Tell people about it
• Link to your blog through other social media (twitter, facebook)
Matthew MobbsLearning Technologist Student Support and Development ServiceUniversity of LeicesterLE1 7RH
e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
• Keep writing
• Promote yourself
• Read and comment on other peoples blogs – link to your own
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Student Development Service Blog
http://uolsd.wordpress.com/
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Student Development Service Blog
http://uolsd.wordpress.com/• Pilot Experiment• Student Contributors
– Write about Career Development issues from student perspective
– Volunteering, Preparing for Careers Fairs, Selling yourself through CVs
• Post are proof read and ‘signed-off’ by Service Professionals
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Using Blogs with Students
• Used major programmes such as Work Placements, Graduate Scheme, Leicester Award and Enterprise schemes
• Assessed as reflective practice
• Encourage to maintain as an ePortfolio
• Promoted to assist with job applications
• Sometimes struggle with tangible experiances
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Collating Evidence (workshop slide)
Team Working
SkillsWORK
£30.00
Group Project
Team workingTeam working
Team working
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Why do this?
Team working
IT SkillsCommunication
Team working
Work Placement
Team working
IT Skills
Team workingTeam working
Communication
Team working
Networking
IT Skills
Networking
What experience do you have of
working in teams?
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Which network?
Personal Service Students
Blogs
Page
Account
Groups and Advice
Student Contribution
Social
Learning Network
Professional
Reflective
Workshops and advice
Personal reflection – ePortfolios
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Manage online information
• One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
• Social media can increase your ability to do this.
• But….
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Manage online information
• One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
• Social media can increase your ability to do this.
• But….
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Digital literacy and critical analysis
Identify useful information and sources
Select from what you receive
Read/use the information
File it
Retrieve it
The Challenge of information management
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RSS can help you
RSS Feeds and News readers
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6 things a Careers Professional could do with Social Media
1. Create a Personal Brand for themselves and teach clients how
2. Build a professional network
3. Engage clients and market their services
4. Create online career learning opportunities using blogs
5. Manage online information for themselves and the their clients
6. Develop their own and clients digital literacy
Tristram Hooleyhttp://adventuresincareerdevelopment.posterous.com/5-things-careers-professionals-could-do-
with
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What have we learnt?
Social media is about people not technology
Horses for courses
Choose the networks that suit you
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10 Commandments of Social Media1. Thou Shalt Not Be a Narcissist
2. Thou Shalt Listen to What Others Are Saying
3. Thou Shalt Not Spam
4. Thou Shalt Say Something of Substance
5. Thou Shalt Not Abuse Thy Neighbour
6. Thou Shalt Give Credit Where Credit is Due
7. Thou Shalt Learn How to Spell (or at least use a spell checker)
8. Thou Shalt Use Real Words
9. Thou Shalt Not Bear False Witness
10. Thou Shalt Not Be a Friend Wh*rehttp://www.noupe.com/how-tos/ten-commandments-of-social-media.html