social media for biz
TRANSCRIPT
Internal Social Media
Best Practice AVINASH PATIL VEDU
What is Social Media?
“Social Media is the democratisation by which anyone can become a consumer or publisher of content through online channels. It enables people to share information and engage in a global real-time conversation.” (Avinash Patil – Vedu)
“Social media is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at any time, by any possible (digital) means.” (Michelle Chmielewski – Synthesio)
“Social media is digital content and interaction that is created by and between people.” Sam Decker – Mass Relevance
Social Media is evolving
No one definition Constantly evolving It is all ways about people connecting and
sharing
The different flavours of Social Media
Social Networks Microblogs Forums/Message boards Wikis IM
Social Media is evolving
Location is much less important Sharing information can occur instantaneously
in real time.
How is information shared on Social Media
Russell’s like demonstration
What does Social Media mean to you?
How do you currently use Social Media? Facebook Twitter Linkedin
People use Social Media differently Personalised Customised
Social Media Globally
Map of Facebook connections gives us a global perspective
Social Media users are growing
Worldwide Phenomena Facebook recently announced that it has close
to 900 million active users
Social Media Worldwide
A Guide to Using Social Media
Common sense approach How would you act in a room full of people? Explore ideas but understand boundaries
Company data Use to assist your work Engage in debate and avoid ‘flaming’
A Guide to Using Social Media
C –Common sense H – Honesty A – Avoid Arguments T –Transparency
Full Social Media guidelines document is available
A Guide to Using Social Media
The guide is just the start of the conversation Everyone has ownership and can contribute to
the guidelines They will evolve as the business evolves
Our very own Social Media network
Introducing the WaterCooler Internal communication Company directory Customised groups Other functionality Idea generation and feedback
And…..
A bit of banter!
The WaterCooler
Set up a company profile Talk and collaborate with others in the business Keep up to date with company news Mash-up of Facebook, Twitter and Linkedin
The WaterCooler
Update Status and join
discussion company stream
Join the groups
Profile informatio
n and messages
Company
directory
The WaterCooler
Set up profile and fill in your details
Start following people
relevant to your work
WaterCooler
Currently active in trial phase?
Looking to rollout to everyone over the next month
End
Questions?