social media for business

by danny williamstwitter: @digital_danny

“ A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. “

Proctor and Gamble CEO

“Our head of social media is the customer”

McDonalds spokesman

who is social media for?

• Social media used to be for the kids!• Today, huge brands are embracing

social media:

the numbers

• Facebook – 1.26 BILLION users• Twitter – 500 MILLION users• Google+ - 343 MILLION users• LinkedIn – 238 MILLION users• Flickr – 87 MILLION users with 8

BILLION photos uploaded

the digital town square…

The town square

• many years ago, people used to gather in town squares, discuss their lives, purchases, work etc.

• the town crier used to be the man to tell them what was going on and ‘” head to the blacksmith for offers ! ”

• these days people gather on social media. you need to be the town criers , deliver our message , our brand to social media. With GLOBAL REACH

If this is where the people are, this is where your town crier needs to be.

where your message needs to be.

Benefits of social media

what are the benefits?

• Cheap!• Build relationships / Networks• Lead generation• Bring together a community of interest• Establish industry credibility• Drive information• Improve SEO ( Search engine optimisation)

social media and SEO

• Facebook posts and Google+ posts are indexed by Google search engines

• Social signals, brand signals are all indexed.

• Questions and answers – Google is leaning towards more question based listings - this is down to voice searches on tablets and mobile devices.

most importantly…

social media is a tactic in your marketing strategy

engagement

how to engage on social media

• People are on the internet for 2 reasons:

1. To be entertained2. To solve a problem

And quickly!

Your business is in business to solve other people’s problems.

Elee & garth

nope, not these two..

+

this ELEE and GARTH!

EngageListenEducateEntertain

Gratuity

AccountabilityReciprocityTransparencyHonesty

social media essentials

• Social media guidelines for all• Social media strategy– Clear outcomes– Clear content and delivery strategy

• Automation (to be used sparingly)• Service 1st

– How can you help others

• Earn the right to promote

content and delivery

without great content there is NO POINT in engaging in social activity.

content types

• Advanced content – manuals, video instructions etc

• Blog / website content• Videos / webinars / from the MD• Images / infographics• Plugins / apps • Press releases

content strategy

• Look at a strategy / plan• Identify campaign approach

(deliverables)• Conversation – personal• Other’s content (retweets / shares)• Client news and activity• Timely news and industry news.

what content should be distributed?

Company contentIndustry specific contentConversation

content distribution• This should be consistent across all

channels with key messages and objectives

• Audience relevant

Whilst remembering to: • Be informative• Provide feedback• Provide support

end result?

you are on the right track to building audience relevant, valuable content and placing it in the direct line of the target market