social media for business - primer
DESCRIPTION
Social media marketing for small business owners may seem overwhelming. This slide deck offers tips on how to get started, as well as provides resources you can use to implement a social media plan. There is also a link to a free "Social Media for Business" eBooklet.TRANSCRIPT
Social Media for Business -‐ Primer
Becky Livingston President & CEO
Penheel Marke:ng April 2014
ü Speaker ü Author ü Educator ü Social Media & Digital Marke:ng Consultant
ü 25 years marke:ng and technology experience
ü 35+ small business clients
©2014 Penheel Marke:ng
Becky Livingston
Agenda
• Before you begin • Buyer Persona • Compe::ve Research • Profile Development • Marke:ng Plan • GeOng Started • Management Tips • Pos:ng Checklist
Before You Begin 1. Create your buyer persona to iden:fy your ideal client. 2. Conduct compe..on research to see what your compe::on
is doing, why, and how. 3. Develop your social media profile, including graphics. 4. Create the marke.ng plan, including social content
calendars.
Competitive Research • Audience Size • Measuring Engagement • Profile Setups • Cover photos • Descrip:ons • Links • Content Pos:ng
Pro<ile Development • Each social media profile has its own characteris:cs • Create the profile images needed • Write the profile descrip:on • Include important keywords in the profile • Create a library of images for use in posts • Create a library of content you can turn to when needed
Free Graphics Tool hXp://www.autreplanete.com/ap-‐social-‐media-‐image-‐maker/
Marketing Plan Tips • Develop buyer persona, including: • Name, job :tle/role, industry, company, demographic
:ps, etc. • Iden:fy customer pain points • Complete a needs analysis • Define challenges
Image Source: HubSpot
Why create it? 10 Reasons 1. Helps create a vision
for the business 2. Solidifies your mission 3. Outlines what you want
to accomplish 4. Describes your ideal
client 5. Ar:culates why you
stand apart
6. Provides a road map for goals
7. Helps you focus on what’s important
8. Create an ac:on plan 9. Tracks progress 10. Reminds you that your
business is not a hobby
5 Tips for Writing Your Plan • Begin at the end • Learn from last year • Stop doing what isn’t working • Be specific • Just do it!
Getting Started • Determine topics of interest – to your customers • Create content categories • Assign content types (video, blog, photo, etc.) • Set a regular publishing schedule • Incorporate other marke:ng content from other depts. • Con:nue the process.
Image Source: Top Rank Blog.com
7 Tips for Managing & Maximizing Content in Social Media 1. Know your audience 2. Provide value 3. Expand your conversa:on 4. Look beyond Facebook & TwiXer 5. Know the dimensions (graphics) 6. Don’t ignore the SEO impact 7. Measure Success
Blog Title: 7 :ps for Managing and Maximizing Social Media Content Sample Tweet with keyword focus: 7 :ps for managing and maximizing #SocialMedia content. #LeadGenera:on
10 Golden Rules to Successful Social Media Marketing
1. Linking just makes good sense. 2. Write high-‐quality content. 3. Update content on a regular basis. 4. Be pa:ent. 5. Focus on your purpose. 6. Listen and observe. 7. Never steal someone else’s content. 8. Connect and connect some more. 9. Cross promote. 10. Never forget the power of local.
Social Media Checklist
Source: HeroX
Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-‐profits.
Download “Introduc:on to Social Media for Business”
hXp://Penheel.com/Whitepapers
Marke.ng Analy.cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads.
Email Send personalized, segmented Emails based on any informa:on in your contact database.
Search Engine Op.miza.ons Improve your rank in search engines by finding and tracking your most effec:ve keywords.
Lead Management Track leads with a complete :meline-‐view of their interac:ons with your firm.
Blogging Create blog content quickly while geOng SEO :ps and best prac:ces pointers.
Social Media Publish content to your social accounts, then nurture leads based on their social engagement.
References • “10 Golden Rules to Successful Social Media Marke:ng” Rebekah Radice • Social Media Checklist HeroX • “Introduc:on to Social Media for Business” Penheel Marke:ng • “7 Tips for Managing and Maximizing Content in Social Media” ClickZ