social media for career building

Marketing YourselfUsing Linkedin

Focus of thisPresentation

Phase IV

Marketing Self

Getting the job of your dreams, not just one that pays the bills.

Market yourself in the internet age• what differentiates you in the marketplace? • establish your personal brand • compete in the new talent marketplace. • have your own website/blog• established social network profiles, • leverage your relationships and talents

Finding The Hidden Job Market

• Over 80% of today's jobs aren't advertised, according to Howard Poplinger, owner of human-resource company Epic Development and Evaluation

• Companies are relying more heavily on their current employee networks

• According to career experts, there are also ways to tap into a company's network to find out about openings, even if the positions are never advertised publicly.

Five Ways Inside The Hidden Job Market

• 1. Do Your research

Not all businesses are hiring at once, but every industry is. • Your goal is to find out what companies in your target industry need

to hire, even before they've put job descriptions together.

Use local business publications to find businesses closer to home. For example, the Business Journals, which publishes in 41 regions nationwide, runs a list of Top 25 businesses in an industry every week, from ad agencies to accounting firms. A catalogs of potential employers- http://www.bizjournals.com/

http://www.bizjournals.com/


2. Cast a Giant Net

Your close friends won't get you a job. It's friends of friends, acquaintances and even strangers who will tell you something you don't already know. "Your uncle's accountant's tennis partner has the tip that leads you to your next job," says Asher. "So ask everyone you run into about the type of job you're looking for.”


2. Cast a Giant Net

Virtual and brick-and-mortar social groups also are helpful in putting you face-to-face with potential employers and co-workers, such as your college's alumni association and career center. "They're good at helping you stay up-to-date with what's happening in your desired profession," says Joyce.


3. Be Specific

The more vague you are about what job you're looking for, the more likely the person you're talking to about it will brush you off. "But the more specific you are, the more they'll try to help you," says Asher.


3. Be Specific

And when you contact that person, be specific about what you can offer the company. How? Start by looking for a problem to solve, instead of just looking for a job, says Lindsay Olson, a public-relations recruiter and job-search blogger at

LindsayOlson.com.

4. Become an Expert

Yes, it's hard to say you're an expert with just four years of college classes under your belt, but there are multiple ways to show how quick you learn and how interested you are in a specific industry or profession. Keeping a blog is a tried-and-true way to show your knowledge. Same with posting public -- and relevant -- comments on blogs and news sites. Or build an expert list of books or items on Amazon.com, writing detailed reviews. "These are easy ways to build your credibility and create your personal brand," says Joyce.

5. And Yes, Use the Internet

Social media is becoming more relevant in a job search. But while the jury is still out on Facebook and Twitter, experts agree that LinkedIn is a good way to get in touch with employers, so set up an account there ASAP. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network."

She recommends doing tasks like personalizing your invitations you send to new connections; searching your college and social networks to see if former classmates work at places you want to be at; participating in LinkedIn Groups; and updating your status often in order to stay on your connections' minds.

But overall, talking to computers doesn't count. It's getting in touch with the people who make decisions that does.

Most importantly, persistence is key, says Asher. "In social etiquette, calling someone over and over is called stalking, but in business, it's called being serious."

http://lindsayolson.com/

http://www.linkedin.com/


4. Become an Expert

Keeping a blog is a tried-and-true way to show your knowledge. Same with posting public -- and relevant -- comments on blogs and news sites. Or build an expert list of books or items on Amazon.com, writing detailed reviews. "These are easy ways to build your credibility and create your personal brand," says Joyce.


Social media is becoming more relevant in a job search. But while the jury is still out on Facebook and Twitter, experts agree that LinkedIn is a good way to get in touch with employers, so set up an account there ASAP. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network."




http://www.linkedin.com/



Social media is becoming more relevant in a job search. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network."

Source Linkedin http://www.linkedin.com/jobseeker

http://www.linkedin.com/jobseeker

BranchOut

Some other key stats from Jobvite’s survey include:

64% of surveyed companies use at least two networks in their recruiting efforts, and 40% use three or more.

Over the last six months 73% of all social hires came from LinkedIn, 20% from Facebook and 7% from Twitter

Over the last six month, LinkedIn users received 52% of all social job referrals, while Facebook and Twitter each received 24%. Among companies anticipating increased hiring this year, 95% currently use or plan to use social recruiting.

HeadlinePowerful and relevant

KEY WORDSExecutive Summary(Tips for Key words)

Claim Your Custom Link and put on Business Cards etcRecommendationsLinks

Job Seeker Badge - Paid Premium Acct

2x as likely to be contacted50% more likely to be found in search results

Who is looking at you?How are they finding you?

What Key WordsAre they usingTo find you?

How else are theyFinding you?

Do you respond?

Jobs Tab in Groups

FollowGet Updates andNew Job postingsFYI

1 million Companies have profiles on LI

7 Websites withCompany Information & Anonymous Job Reviews

• Vault.com• PingMyCompany.com• RateYourJob-RateYourBoss• JobBite• Wovox• CareerLeak• GlassDoor

5 Tips to on using SM to get a job

1. Leverage Your Social Reach• People get jobs through other people, not

computers. • By having a personal connection to the

company you’re applying for, your chances of getting a job multiply.

• get introductions to people who work at companies you’re interested in.

Tools to expand your reach

1. LinkedIn. LinkedIn gives you access to hiring managers through your close connections.

http://mashable.com/follow/topics/linkedin/


2. InTheDoor.com. Think of InTheDoor.com as a job board overlay on your Facebook social reach.

It connects Indeed.com’s aggregated job board database and your Facebook to show you who in your network can connect you with specific openings. You can find jobs at your friends’ companies, search for jobs in different cities by preference and search by company and job title.

http://inthedoor.com/

http://indeed.com/

4 ways to get the most out of InTheDoor:

• See all companies in your network that are currently hiring.

• Explore by City. See where your friends live and where the jobs are!

• Search Jobs. Search job opportunities exclusively in your network.

• Get in the door! Don't be afraid to ask friends for an introduction, we let you do so on our site.


3. BranchOut.com. Much like InTheDoor.com, The main difference is that you access BranchOut from within your Facebook profile, and it gives you more of a professional identity.

more than 3 million job listings and 20,000 internships listings, this site is serious business..

http://branchout.com/

BranchOUT

Mobile Apps

• mobile applications to see job openings near them and apply with just a few touches of an iPhone or Android.

• In fact 20% of job seekers use their smartphone in their search for a job, reports LinkUp.

http://mashable.com/follow/topics/iphone

http://mashable.com/follow/topics/android

http://www.bizreport.com/2011/05/linkup-8-in-10-job-searches-on-mobile-via-android.html

Mobile Apps

• If you have an iPhone, you can download the “Layar” application.

• When you use this layar, you will be able to see all the companies near your current location and what positions are open at them.

• This information is very useful if you see a company you’re interested in when walking around your city.

http://www.layar.com/

Mobile Apps

• CareerBliss (Free). It has company reviews, salary information, and about three million job listings.

• Good Job ($4.99). Organize your job search by tracking jobs from multiple sites, contacts, interview schedules, resumes and more.

http://www.careerbliss.com/

Mobile Apps

• Real-Time Jobs (Free). Attach a social network profile and video to Twitter job postings.

• BusyBee (Free). If you’re a freelancer, then you can find contract opportunities nearby with this app.

Build Your Online Influence

• Soft skills (i.e., communication, organization, leadership, etc) are increasingly important as a way to choose one candidate over another.

• In today’s world, not only do you need strong hard and soft skills, but you need to develop online influence.

Google


• When two candidates look the same on paper and are both good communicators, the differentiator will be their online influence.

• Online influence is measured in how many connections you have, who those connections are (and how influential they are), who and how many people are sharing your content and backlinking to your website and more.


• Klout.com, a site that measures online influence and gives you a “Klout score,” is becoming increasingly popular with employers.

• Online influence attracts employers, who are increasingly looking to hire professionals who are already well-known by their target audience. Companies understand that those with larger networks are more productive and can generate new business, recruit top talent and market their brand better than someone who lacks a big network.

Use Multimedia Resume

• A recent OfficeTeam survey noted that 36% of companies think that it’s at least somewhat likely resumes will eventually be replaced by profiles on social and business networking sites. More and more professionals are using creative ways to promote themselves online.

creative ways to promote

• I’ve seen videos, dedicated Facebook Pages, a blog saying “hire me” and SlideShare.net presentations.

• These promotional tactics can be effective and even land some media attention, which could turn into a few job offers. Since very few job seekers take the time to invest in these tactics, they stand out and are shared widely.


• SlideShare.net. Develop your own PowerPoint presentation, upload it to SlideShare.net and promote it through your networks and on your website. Your slides can include information about your technical skills, projects you’ve completed, an endorsement from a manager and more. Here is an example.


• QR codes — Share a quick response (QR) code on your social networks to direct an employer back to your website. You can also put the code on print materials. Here is an example.


• Viral videos — Create a video about yourself, or multiple videos linked together, and use YouTube to promote it. You can also develop a video resume which will showcase your personality to employers, in addition to your skills. Here is an example.

• Creative websites — Use your creativity and establish a creative website under your full name (yourfullname.com). Here is an example.