Social Media For CEOs: What every executive assistant needs to know

For  the  CEO  Assistants  Forum  Of  the  Hospital  Council  of  Western  Pennsylvania  

Paul  Furiga  WordWrite  Communica=ons  •  June  16,  2011  

Social  media:  Why  should  I  care? • This is the view of “digital immigrants”

• “Digital natives” think differently

• Which are you?

Social  media:  Why  I  should  care

Equalman Social Media Revolution video

Social  media:  Why  hospitals  should  care 1.  87% of nurses use the

Internet for business/professional reasons

2.  65% of nurses plan to use social media for professional development

3.  88% of doctors have visited Facebook

4.  Nearly 25% of doctors spend more than 20 hours a week online 2010 Nicholson Kovac, Inc. study

Social  media:  Why  your  CEO  should  care •  1,188 hospitals on

social media •  548 YouTube channels •  1018 Facebook pages •  788 Twitter accounts •  458 LinkedIn accounts •  137 Blogs

June 2011, Ed Bennett, University of Maryland Medical Center

Social  media:  Why  you  should  care •  You serve the CEO

(lucky you!) •  You’re the trusted

advisor •  That means you’ll be

the one doing this work

So  where  do  you  start? 1.  Monitor first! Get to know

Google Alerts 2.  One channel at a time, walk

before you run 3.  What’s most valuable to a

CEO? A business network 4.  That’s Linked In 5.  Let’s get you started

Why?  Let’s  go  to  the  numbers 1.  Who’s on Linked In:

1.  100 million members (a new one each second)

2.  College Grad/Post Grad: 80.1%

2.  What do they do?

1.  Business Decision Maker: 49%

2.  Most popular job categories:

•  C-Level Executives 7.8%

•  EVP/SVP 6.5%

•  Senior Management 14.1%

•  Middle Management 18.2%

Source: Linked In

OK,  but  how  do  I  make  Linked  In  work  for  me? 1.  It’s “Facebook for grown-ups”

— FORTUNE Magazine

2.  Reveals the relationship patterns that drive executive decisions

3.  Generates opportunities via:

1.  Connections

2.  Referrals

3.  Expertise/search results

How to get started: 1.  Create/improve

your profile 2.  Make/add

connections 3.  Get/give

recommendations 4.  Create/join groups 5.  Remember: “Give to get”

Tips and tricks: WRONG! An incomplete profile No profile photo, or one that doesn't show your face No website, blog, or Twitter links Profiles that are kept private or choose not to outline the person's name No Connections and Recommendations Obvious lack of interactivity on LinkedIn No LinkedIn groups or use of LinkedIn Applications No Contact Settings or Personal Information

Tips and tricks: Better A complete profile My profile photo looks like me! Website, blog, and Twitter links 860 Connections and 40 Recommendations Notice my Linked In activity 30 LinkedIn groups and Slideshare, my blog, Twitter and Trip It applications Contact Settings and Personal Information (not shown in this slide)

Your  (CEO’s)  Linked  In  to-­‐do  list: –  Build up your profile –  Make connections –  Get (and give)

recommendations –  Join groups –  Participate (give to get) –  Develop the relationships that lead to success

 

Thank  you!  QuesJons? Linked  In:  

www.linkedin.com/in/paulfuriga  www.linkedin.com/companies/wordwrite-­‐communica=ons  

Twi4er:  @paulfuriga  /  @wordwritepr  

Online:  www.wordwritepr.com  

www.wordwritepr.com/blogstorytelling  Paul.furiga@wordwritepr.com