S O C I A L M E D I A F O R

C R A I L F E S T I V A L

F A C E B O O K - I N T R O D U C T I O N

Susan McNaughton

November 2015

W H A T I S F A C E B O O K ?

• Social sharing site – mission

• “We want to give you the power to share and to make the world more open and connected.”

Source: facebook.com

H O W O L D I S F A C E B O O K ?

• Established 2004 –

public from 2006

H O W B I G I S F A C E B O O K ?

Statistics

• 1.01 billion daily active users on average for September

2015

• 894 million mobile daily active users on average for

September 2015

• 1.55 billion monthly active users as of September 30, 2015

• 1.39 billion mobile monthly active users as of September

30, 2015

• Approximately 83.5% of our daily active users are outside

the US and Canada

Source: http://newsroom.fb.com/company-info/

November 2015

F I N D I N G O U T M O R E

• Source: OFCOM Report - http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/adults-media-lit-14/

F A C E B O O K T E R M I N O L O G Y

• Profile• Only people can have profiles• Connect with friends – friends must accept ‘friend request’• Can set privacy levels

• Page• Businesses, non-profit organisations, etc• People join by clicking ‘LIKE’ on the page• Updates then appear in followers news feed

• Groups• Set up to share special interest• Can be public or private

F A C E B O O K T E R M I N O L O G Y ( 2 )

• Tagging

• Mentioning a friend or another page in a post or

photo by adding their name/page name to your

post. Accessed by adding the @ sign before

their name, or by typing their name and allowing

FB to bring up the relevant person/page

• Mentioning other pages creates a post on their

wall – so be wary of too many which might be

regarded by the other page as ‘spamming’

W H A T D O E S F A C E B O O K

L O O K L I K E ?

Facebook Profile Facebook Page

F A C E B O O K P A G E S H A V E

A D M I N S .

F A C E B O O K P E R S O N A L P R O F I L E

F A C E B O O K P A G E

F A C E B O O K – M Y V I E W O F M Y

P R O F I L E P A G E

Source: https://www.facebook.com/2susan.mcnaughton

F A C E B O O K – M Y V I E W O F M Y H O M E

P A G E

F A C E B O O K P A G E

V I E W O F A P A G E ’ S N E W S F E E D

F A C E B O O K I N S I G H T S

F B P A G E I D E A S F O R F E S T I V A L S

• Provide information about how to get involved

• Provide updates as the event is planned

• Share news about participants

• Set up ‘Events’ and invite people to attend

• Encourage people to visit your website

• Have some fun

• Encourage interaction as this encourages more visitors to the page

• Like other pages and share your interests

S H A R E P H O T O G R A P H S O F Y O U R

E V E N T

S I M P L E F A C E B O O K U P D A T E

P A R T I C I P A N T S G E T I N V O L V E D

Y O U K E E P P E O P L E I N F O R M E D

S E T U P E V E N T S A N D I N V I T E

F R I E N D S

L I K E O T H E R P A G E S A N D S H A R E

I N T E R E S T S

L I K E P A G E S O F I N T E R E S T

F A C E B O O K I N S I G H T S

F A C E B O O K I N S I G H T S ( C O N T D . )

G E T B U S Y , G E T

S O C I A L

•Web: http://www.susanmcnaughton.com

•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

•Twitter: @SusanMcNaughton