Social Media for Social Media for CreativesCreatives

Building your brand through online marketing strategyBryna Jones

Engine Communications, 2010

Identity Crisis

Know Thyself

Self branding asks us to reflect on the question, “Who am I?”

Do you know who you are?

How do you figure it out if you’re not sure?

•Life Concepts•Myers-Briggs Type Indicator

Personal Branding Personal Branding How To’sHow To’s•Brainstorming•Personal Storyboards•SWOT Analysis•Outsource•Research your field

•Fast Company article

“What do I do that adds remarkable, measurable, distinguished, distinctive value?”

I think, therefore I am.

Right?

I think, therefore I am.

Right?

Are you excited yet?!Are you excited yet?!

Are You Search Are You Search Engine Optimized?Engine Optimized?

How do you decide which social media platforms are right for you?

•Facebook•Blogs (Wordpress, Tumblr, Blogspot)•Twitter•LinkedIn•Flickr•YouTube•Deviant Art•Etsy•MySpace•MyArtSpace

Are You Being Heard?Are You Being Heard?

The Good, the Bad, and the Perez The Good, the Bad, and the Perez

Perez Hilton Wil.I.Am

(How Not to)Fail (Whale) Yourself

Q: How do you prevent your reputation from ending up in the Google gutter?

A: Control Your Key Messages!

Be Aware

Be Respectful

Be Helpful

Break!Break!

Learn From the BestLearn From the Best

People who get social:Chris BroganSarah EvansJulia Roy

Locally:Brandy GaleDan TaylorHastings County

Brandy Gale

Matt Cheuvront

Nate Riggs

Winding Violets

Get Your Hands Dirty!Get Your Hands Dirty!

Any Questions?Any Questions?