social media for cu's division of pediatric emergency medicine
TRANSCRIPT
Social Media for PEM
Dissemination of the Productivity of our Section Members
MARION R. SILLS, MD, MPH
PROFESSOR, PEDIATRICS AND EMERGENCY MEDICINE
OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
InitiationPEM kick off meeting
Designed logos, naming, branding
Set goals ◦ Disseminate our output inside and
outside section
◦ Build connections and reputation
Set conventions◦ How to identify section members
◦ Tagging
OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
Content Creation and CurationContent categories◦ Scholarly output: research, medical education, QI from the section
◦ Scholarly output from CU colleagues and other PEM-related content
◦ Other great things about our section and Colorado
◦ Advocacy
◦ Medical humor
◦ Social media and academic medicine
Content Creation and CurationSolo curator; open to others
Initially sought blurbs from faculty framing their work◦ ROI for faculty?
◦ Switched to soliciting ideas but framing it myself
◦ PubMed-indexed scholarship: keep up on via alerts (passive system)
◦ Other content: PEM education emails, individual section member social media posts and Schmooze
◦ Open to other ideas
Initially posted on platform; now use content scheduling service
Content: ScholarshipOur very first post…
Content: ScholarshipEvery Pubmed-indexed publication on which a section member has been a co-author
Content: ScholarshipSection posters from PAS and AAP meetings
Podcasts
Content: ScholarshipQI
Content: ScholarshipScholarship from other CU School of Medicine Faculty
Content: ScholarshipTeaching
Content: AwardsAwards and honors presented to members of the section
Congratulations to our University of Colorado Department of Pediatrics #PEM 5-star awardees!
#EMSstrong
#WeR2Fun
Content: Media CoverageOur section
Other CU/DHMC faculty
ContentNon-CU studies relevant to PEM
AdvocacyAgainst hate
Pro public health
Medical Social Media HumorLOL = more followers
Colorado Eye CandyAnd other ways of recruiting interest
ContentSocMe in Academic Medicine
OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
197 followers◦ Mostly not in our section
Monthly reach 13,000-28,000
Engagement rate 2.9% (about 5 link clicks and one retweet per day)
Post 3-6 tweets daily; total 2,100 tweets
Twitter followers
247 followers◦ Mostly ED providers and staff
◦ Mostly women
Monthly reach: 1,350 viewers
Monthly post engagements: 650
Post 3-6 tweets daily; total 2,100 tweets
Post-level metricsMetrics per tweet or post
Link-level metricsUse unique URL’s to track
Clicks on URL attributable to COpediatricEM promotion
OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
Social Media for Academic Medicine
Q: How do we measure the impact of science?
Traditional Answer: ◦ How many scholars cite the work
◦ How academics describe the impact of the work in academic circles
Social Media for Academic MedicineQ: How do we measure the impact of science?
Traditional Answer: ◦ How many scholars cite the work
◦ How academics describe the impact of the work in academic circles
Newer Answer:◦ How many times the work is actually seen, read,
discussed or downloaded in traditional and social media
◦ How the work affects society outside of academic circles
Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl; others are fine. Use these any time you share your content.
Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl.
2. If your output does not already have a URL, give it one. I like SlideShare for this. I used it for every talk/poster I mentioned in my promotions CV, and included the URL and count of views online.
Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl.
2. If your output does not already have a URL, give it one. I like SlideShare for this.
3. Track your reach. I like Altmetric You may catch coverage you would have otherwise missed. You can also learn more about your audience