social media for financial services
DESCRIPTION
How Influence Consulting can help financial services companies achieve public relations advantage through social mediaTRANSCRIPT
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The New PR for Financial Services
June, 2009
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Influence Consulting
• Experienced, senior, creative PR professionals• Nimble teams for each assignment• 30+ years of financial services experience• Excellent business/financial media relations• Accountable, responsible, effective• Help clients “direct” the curve
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Our Financial Services Expertise
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Influence Consulting - WhoFrances Del Valle,Managing Partner
Strategic planning, account management, media relations, marketing
15 years corporate communications & PR agency experience, including Fleishman Hillard and Edelman Worldwide
Extensive experience with public companies and financial clients
Mark RosePartner
Head, Internet communications strategies, assist w/media relations & editorial services
15+ years PR agency experience, including SVP Edelman Worldwide
Journalist, blogger, speaker on PR trends and online integration
Influence Consulting brings deep experience, passion, and creativity to all clients without the bureaucratic limitations of a big agency
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Integrated PR Services
Public Relations OnlineStrategic Planning
Traditional Media Relations
Editorial Services
Industry Analyst Relations
Blog, video, Twitter
PR 2.0 Strategies
Wikipedia PlanThought Leadership
Research
Marketing Integration
PR Content Creation
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The New PR
News Creation• Web copy• SEO press release• Marketing material• Research• Presentations• Commentary• Crisis reaction
News Distribution• Web site• Blog• Twitter• Flickr (photo)• YouTube (video)• RSS (syndication)• Widgets
Marriage of news creation + distribution
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Wells Fargo Goes Social
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LinkedIn for Advisors
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Social Press Release
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Wikipedia PR Strategy
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InfluenceWave
PR Integration
traditional + digital
SEO, blogs, video, Twitter
PR content creation + distribution
InfluenceWave.com
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[email protected]: @markroseBlog: [email protected]: http://influencecentral.com