social media for frc utilizing social media marketing strategies to spread first
TRANSCRIPT
Social Media For FRCUtilizing Social Media Marketing Strategies to Spread
FIRST
Hi, I’m Karen!
Member of SWAT 771 since 2007 season
Titles that I have accumulated: Co-captain, webmaster, tweeter, blogger, status-updater, awards writer, awards presenter, robot builder, drive operator, drive coach, overall troublemaker
Web hubs that connect people
IE. Facebook, Twitter, Youtube, FourSquare, Gowalla, LinkedIn, Google+
A revolutionary way to spread the word of FIRST
Think about the last time you were on the internet. What websites did you visit? How many of you visited facebook or twitter? Watched a video on youtube? These sites have enormous reach!
These are the websites that your target audience is using. You have to go to your audience, they will not come to you.
Think about the last time you were on the internet. What websites did you visit? How many of you visited facebook or twitter? Watched a video on youtube? These sites have enormous reach!
These are the websites that your target audience is using. You have to go to your audience, they will not come to you.
Four ‘B’s
Be Found
Be Relevant
Be Accountable
Be Engaging
Having a strong social media presences enhances SEO
Search Engine Optimization
Your goal? Dominate the first page of a search.
It should be easy to search for your team using keywords
How to optimize searchability?
Use tags.
No really. TAG EVERYTHING!
When you can’t directly tag - go label crazy
Be specific when you are uploading documents
photos: search st. mildreds our team comes up in the first 10 images
photos: search st. mildreds our team comes up in the first 10 images
Remember your audience
Keep up to date
Have current content
Content relevance
For websites: use a platform that is easy to update
This is very applicable to websites as well. They are not just a monument in cyberspace. They too can become forums for interaction.
It helps to use platforms that are user friendly and also easy to update. (Talk about how we use to do it...)
Prescheduling tweets. It helps! That way you always have something up.
TAG EVERYTHING....that is relevant.
This is very applicable to websites as well. They are not just a monument in cyberspace. They too can become forums for interaction.
It helps to use platforms that are user friendly and also easy to update. (Talk about how we use to do it...)
Prescheduling tweets. It helps! That way you always have something up.
TAG EVERYTHING....that is relevant.
Be Relevant
Who is your audience?
Potential sponsors
Other FRC students and mentors
Complete strangers who you hope to lure into FIRST
Your Audience
Your target audience is youth
Think the I in FIRST: Inspire
The audience will not come to you. You must go to your audience.
Your relevant social media forums are where your audience spends their time
Youtube
Track all your numbers
There are many ways to keep statistics
Use built in analytics tools
Use outside analytic tools
Built in analytic tools
Outside analytic tools
These stats are really useful for sponsors too. These stats are really useful for sponsors too.
tweetreach.com
All your statistics will be beneficial to both your team and your sponsors
Use them for Chairman’s
These numbers are a measure of your effectiveness of influence
Everything on the internet is permanent
Make sure you have a social media marketing strategy that incorporates how and who uses these mediums of communication, on your team
Be consistent
In your username - Your overall branding
Your team website:
User friendliness is important
There are lots of studies available about what works and what doesn’t work
Interaction is key
Social media breaks down physical barriers to communication
Use it to reach out to rookie teams
Reach out to international teams
Think of everything you do as a dialogue
You are marketing with people
Leverage your audience to advocate for you
Be positive
Reflects well in the long run
People are listening. Always.
Remember: At the heart of it all, people are ultimately sold by why you do something, not what you do or how you do it.
Twitter @frc771
Youtube.com/frc771
facebook.com/frc771
www.swat771.com
Questions? Karen: [email protected]
Some links...
• tweetreach.com (tracks stats about your twitter audience)
• bitly.com (tracks stats about your links)
• futuretweets.com (preschedule your tweets)
More links
• http://www.zoopmedia.com/websites-that-use-wordpress-1674/
• http://www.youtube.com/watch?v=J0xbjIE8cPM