social media for healthcare
DESCRIPTION
How healthcare organizations can use social media to build relationships.TRANSCRIPT
Patients Like Me Building Online Communities for Healthcare
Kelli Matthews Verve Northwest Communicationskellivervenorthwestcom
Why it matters Your audience is online
Social Technographics
Li amp Bernoffrsquos Groundswell
Li amp Bernoffrsquos Groundswell
88I usually turn to my
physician to validate info I get
online
88I usually turn to other sources to validate info I get from my doctor
Edelman Health Engagement Barometer October 2008
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Why it matters Your audience is online
Social Technographics
Li amp Bernoffrsquos Groundswell
Li amp Bernoffrsquos Groundswell
88I usually turn to my
physician to validate info I get
online
88I usually turn to other sources to validate info I get from my doctor
Edelman Health Engagement Barometer October 2008
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Social Technographics
Li amp Bernoffrsquos Groundswell
Li amp Bernoffrsquos Groundswell
88I usually turn to my
physician to validate info I get
online
88I usually turn to other sources to validate info I get from my doctor
Edelman Health Engagement Barometer October 2008
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Li amp Bernoffrsquos Groundswell
88I usually turn to my
physician to validate info I get
online
88I usually turn to other sources to validate info I get from my doctor
Edelman Health Engagement Barometer October 2008
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
88I usually turn to my
physician to validate info I get
online
88I usually turn to other sources to validate info I get from my doctor
Edelman Health Engagement Barometer October 2008
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
I am becoming more actively engaged in health issues
I am becoming more actively engaged with Companies amp Organizations involved in health
Itrsquos increasingly important that Companies amp Organizations involved in health engage with me
Edelman Health Engagement Barometer October 2008
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Platform Examples
Wikis Wikipedia FluWiki WiserWiki
Blogs DiabetesMine HealthMatters WebMD Paul Levy
Social Networks
OrganizedWisdom PatientsLikeMe Daily Strength Sermo ReliefInSite NursesRecommendDoctors
TheHealthCareScoop MySpace Facebook
Video-SharingICYou YouTube
Online Forums
Yahoo Groups Revolution Health Groups Google Health Groups UCompareHealthCare About Groups
iVillage
PodcastsJohns Hopkins Medical Podcasts NIH Podcasts CDC Travelerrsquos Health dLife podcasts for diabetes
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Do you need to listen
Gaining New Insights From the Clues Your Customers Leave Online
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
bull Find out what your brand stands for
bull Understand how buzz is shifting
bull Increase research responsiveness
bull Find sources of influence
bull Manage a crisis
bull Generate new marketing ideas
What it means to you
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
wwwgooglecomalerts
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Three helpful videos - from Common Craftrsquos ldquoin plain englishrdquo series
RSS in Plain English
Google Reader in Plain English
Social Media in Plain English
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Do you need to talk
Not Screaming amp Shouting at Your Customers But Having a Conversation
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
bull Depth to complement reach
bull Two-way communication realized
bull Itrsquos a small world join the conversation
bull Be human
bull SEO baby
bull Meet your objectives
Blogging amp Social Networks
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
The Value of Online Communities
bull Wisdom of Crowds
bull Empowerment
bull Positive feelings
bull Increased TrustCredibility
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Make it Local
bull Your patients are already searching
bull Build relationships online
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Allow Patients to Seek Support amp Connect with Family amp Friends
bull CarePages
bull CaringBridge
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Mayo Clinic on Facebook
Palo Alto Health Foundation
Johns Hopkins Podcasts education podcasts
education podcasts amp videos
online community amp social network
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Medical University of S Carolina
myMDAnderson
University of Wisconsin Health
education podcasts amp videos
online community amp interactive planner
education podcasts amp videoscommunity CarePages
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Do you need to energize
Create Word of Mouth Evangelists With Social Media
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
bull Create ambassadors
Give people the tools
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
The New Patient Influentials
bull More likely to work in health field
bull More likely to have chronic or severe health conditions
bull More likely to be a caregiver
bull More likely to take prescription medications
Edelman Health Engagement Barometer October 2008
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
How can youembrace
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Start With Baby Steps
Get KnowledgeableMake Your Department KnowledgeableHelp Management be Knowledgeable
Then
Find a product or service to test the waters
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Oregon Heart amp Vascular Institute at Riverbend
bull A group blog written by doctors nurses dieticians trainers wellness managers
bull Video sharing with cooking classes exercises animations and explanations of surgeries interviews with doctors
bull Networking to allow patients to connect with providers and other heart patients share experiences and ask advice
bull Online journal of food exercise recovery symptoms etc that could be shared with other patients and their physicians
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
If you donrsquot others will
bull Patients will share their experiences on blogs in chatrooms forums and social networks
bull Employees will blog chat and connect
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
bullPrivacy bullMisinformationbullAuthenticity bullCommitment
The Risks of Participation
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
First Steps
bull Look at your budget
bull Understand your audience
bull Listen amp Monitor
bull Create an internal blog or social network
Kelli Matthewskellivervenorthwestcom(541) 579-5888
Kelli Matthewskellivervenorthwestcom(541) 579-5888