social media for historic sites: real places telling real stories
DESCRIPTION
Preso given to the Texas Historical Commission's Historic Sites managers on Sept. 17, 2012.TRANSCRIPT
![Page 1: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/1.jpg)
Social Media for Historic Sites: Real Places Telling Real Stories
THC Historic Site Managers’ MeetingSeptember 17, 2012
![Page 2: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/2.jpg)
About Me
![Page 3: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/3.jpg)
About Me
GEEK ALE
RT!!
![Page 5: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/5.jpg)
Today We’ll Cover …
• Social media review• Common social media platforms• Best Practices• What to say• Try new things• Social media “Don’ts”• Know your audience• Exercise• Q&A
![Page 6: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/6.jpg)
Social Media Review
![Page 7: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/7.jpg)
Photo: erinjpattisonContent: Tourism Currents
Social media is FREE!
![Page 8: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/8.jpg)
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
![Page 9: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/9.jpg)
Common Social Media PlatformsFacebook & Twitter
![Page 10: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/10.jpg)
What Is Facebook?
• Social networking service that allows users to connect to friends, businesses, and organizations
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people, not
businesses. Develop a fan page instead.
![Page 11: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/11.jpg)
Facebook Stats
• Over 955 million active users• Fastest growing demographic is women 55
years old and up • Average user is connected to 80 pages, groups,
or events• 552 million users log in to Facebook daily• 543 million users access Facebook from a
mobile device– This group is 2x as active as those who don’t
Source: http://www.facebook.com/press/info.php?statistics
![Page 12: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/12.jpg)
What Is Facebook?
![Page 13: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/13.jpg)
Facebook Benefits
• Low cost• Engage with fans of your page• Fans receive your updates and can upload
comments, photos, and video• When fans engage you on your page, their
activity shows up in their friends’ streams– This can prompt others to check out your
page and your organization!
![Page 14: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/14.jpg)
Facebook Benefits
• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos
from Flickr or Pinterest, videos from YouTube, location-based apps (FourSquare), etc.
• Targeted advertising opportunities (cheap too!)
![Page 15: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/15.jpg)
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
![Page 16: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/16.jpg)
Twitter Stats
• 465 million Twitter accounts• 11 new accounts are created every second• 55% of active users use their mobile phone to
tweet• Twitter users are 3x more likely to follow a brand
on Twitter than any other social networking site
Source: http://blog.hubspot.com
![Page 17: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/17.jpg)
What Is Twitter?
![Page 18: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/18.jpg)
Twitter Benefits
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your organization• Create buzz around upcoming events• Promote your organization and your content
![Page 19: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/19.jpg)
Best Practices
![Page 20: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/20.jpg)
Have a Compelling Bio
![Page 21: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/21.jpg)
Link To Everything …
![Page 22: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/22.jpg)
… on Everything
![Page 23: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/23.jpg)
Cross Promote
![Page 24: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/24.jpg)
Integrate
![Page 25: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/25.jpg)
Integrate
![Page 26: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/26.jpg)
Create “Terms of Use”
![Page 27: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/27.jpg)
Create “Terms of Use”
![Page 28: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/28.jpg)
Use Personality
![Page 29: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/29.jpg)
Tag on Facebook
![Page 30: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/30.jpg)
Be Consistent
![Page 31: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/31.jpg)
Be Consistent
![Page 32: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/32.jpg)
So What Do I Say?
![Page 33: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/33.jpg)
So What Do I Say?• FAQs• Tutorials• News (sales, discounts new products/services, etc.)• Events you’re hosting• Your own content• Content from others• Information to extend their stay• Observations• What you’re reading or watching
![Page 34: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/34.jpg)
Go Behind the Scenes
![Page 35: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/35.jpg)
Tell the Story
![Page 36: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/36.jpg)
Celebrate Volunteers
![Page 37: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/37.jpg)
Tie In To Current Events
![Page 38: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/38.jpg)
Have a Little Fun!
![Page 39: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/39.jpg)
Promos, Discounts, & Deals
![Page 40: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/40.jpg)
Promos, Discounts, & Deals
![Page 41: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/41.jpg)
Tout Your Living History
![Page 42: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/42.jpg)
Respond To Comments
![Page 43: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/43.jpg)
Try New Things
![Page 44: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/44.jpg)
![Page 45: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/45.jpg)
![Page 46: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/46.jpg)
![Page 47: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/47.jpg)
![Page 48: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/48.jpg)
Pinterest Bookmarklet
![Page 49: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/49.jpg)
![Page 50: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/50.jpg)
![Page 51: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/51.jpg)
![Page 52: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/52.jpg)
Apply Instagram Filters
![Page 53: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/53.jpg)
From this …
… to this!
![Page 54: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/54.jpg)
But Don’t …
![Page 55: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/55.jpg)
Social Media “Don’ts”• Don’t be something
you’re not• Don’t experiment with
the company logo • Don’t think you have
to be on every social media channel
• Don’t tell, show• Don’t feed Facebook
to Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
![Page 56: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/56.jpg)
![Page 57: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/57.jpg)
![Page 58: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/58.jpg)
Know Your Audience
Photo: stijnbokhove
![Page 59: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/59.jpg)
Facebook Insights
![Page 60: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/60.jpg)
Facebook Insights
![Page 61: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/61.jpg)
Your Turn: Find the Flaw
![Page 62: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/62.jpg)
![Page 63: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/63.jpg)
![Page 64: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/64.jpg)
![Page 65: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/65.jpg)
![Page 66: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/66.jpg)
![Page 67: Social Media for Historic Sites: Real Places Telling Real Stories](https://reader033.vdocuments.net/reader033/viewer/2022061111/5454c765af79590c338b5759/html5/thumbnails/67.jpg)
Follow Me
@ColoradoRiverTr
Facebook.com/ColoradoRiverTrail
@pagetx
Sarah PageSenior Economic Development Specialist
512-578-3513