social media for hr (human resources) recruiting
Post on 17-Oct-2014
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Overview of social media for recruiting - FB: July 2011 more than 800 million users - Twitter: Microblogging (140 characters). Launched July 2006. 300 million users as of 2011. Generating over 300 million tweets and 1.6 billion search queries per day. The SMS of the Internet. - Linkedin: Launched in May 2003. 120 million users in 200 countries. 33.9 million unique visitors in June 2011. - Google+: Launched 6/28/2011. G’s fourth foray into social networking (Google Buzz, Google Friend Connect, Orkut. 62 million users by 12/27/2011 (25% joined in Dec 2011 alone). Add 625,000 users per day. - Youtube: Created in feb 2005. Bought by Google in 11/2006 for $1.65 B. 2nd largest search engine in the world. Relationship between social media platforms. Use of FB, LI, Twitter, and G+ for recruiting. Social Media as a force multiplier. By Brian Bluff, Site-Seeker, Inc. @brianbluffTRANSCRIPT
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Social Media for Recruiting
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About Today…
• Presentation will be uploaded to SlideShare
• We are here to help…
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Social Media Platforms
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Platform Connections and Interactions
Twitter: • Instant results to
Yahoo, Bing, Google • Indexed by Bing and
Yahoo
• Indexed by Google
Twitter: • Integrates with FB
and LI via apps
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Bing provides • FB search results • Yahoo search results
Platform Connections and Interactions
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Facebook Provides • FB likes on Bing
SERPs
Platform Connections and Interactions
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Google+ Provides • +1s on Google
SERPs
Platform Connections and Interactions
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Index open FB and LI content
Platform Connections and Interactions
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Who knows what these are?
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Google+ for Recruiting: Circles
Site-Seeker, Inc. © 2011
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Google+ for Recruiting: Hangout
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Google+ for Recruiting: Business Pages
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LinkedIn Recruiter • Expensive but powerful • Access to all LinkedIn
names and profiles • Advanced search filters • 50 InMails per month • Search alerts • Folders • Team access • Corporate account • Training
2 Referral Engine – Coming soon • Informs employees about
openings • Suggest matches from their
network • Simplified referral notification
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Job Network • Candidates
automatically notified about openings
• Buy year-round job slots
• Send applicants to you ATS
4 Jobs For You • Ads sent throughout LI
network • Ads sent ONLY to qualified
candidates even off LI • Place JFY module on
employees profiles. Viewers see appropriate openings.
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Careers Page • Custom tab on
company profile • Add video banners… • Message dynamically
adapts to the viewer • Delivers targeted
openings • Automatically notified
about openings • Connects directly to
recruiters
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Brian Bluff’s Semi-Secret, Somewhat Valuable Talent Locating Technique
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Search Term: SEO Sales Syracuse –Owner –Partner inurl:linkedin.com/in
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Local Talent DB Integrated
with ATS
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Social Media as a force multiplier Bringing it all together
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Step 1: Create Expert Content
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Step 2: Push content to various social platforms
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Step 3: Socialize content within social platforms
Discussions Updates Tweets Retweets Share …
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Step 4: Achieve wide-reaching Search Engine exposure
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Step 5: Grow your social reach social capital
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Step 6: Drive brand-favorable visitors to your expert content
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Step 7: Gain visibility of your offering
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Step 8: Grow your business
$$$$$$$$$
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Social Media for Recruting
Brian Bluff President & Co-Founder @brianbluff [email protected] 315.732.9281, 11
Kevin Schaffner Account Manager Site-Seeker, Inc. \\ @kevinschaffner [email protected] 315.256.1180