social media for hr professionals
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Social Media for HR Professionals has been created to help you gain a better understanding of:The Social World,How HR are Using Social MediaTips to Save TimePersonal BrandingThank you for watchingTRANSCRIPT
Social Media for HR Professionals
ByLis Wilson @ Social Recruitment
Who am I?
Consult, train & help companies use the internet to recruit
objectives
UnderstandSave timeConfidenceBrandingTipsInspire
what is social media?
Web based conversation
………….written, photographed or filmed
hr & social media
What are we frightened of ?????
Don’t UnderstandDon’t Have the Time
Don’t Trust WorkforceDecrease in Productivity
Security ThreatLeak of Information
Loss of ControlGet Left Behind
the social world
facebook845m+ members
Google+25m in 90 days
Four Square3m check in every
day
twitter465m+ users
YOU TUBE: 130.4m visitors p/m
LinkedIn150m+ members
2/3 OF GLOBAL INTERNET
POPULATION USE SOCIAL
MEDIA
How are HR Using Social Media?
BRAND RECRUITMENT
REDUCE ATTRITIONPRODUCTIVITY
SUCCESSION PLANNING
STAFF MORALE
SPUR INNOVATION
ENGAGEMENTSUPPORT
Grow YOUR Careerlearn & develop
connect to community
collaboration & communication
Professional DevelopmentAssessing candidates
referral schemes
TALENT COMMUNITIES
understanding
Your target audience…
Contemporaries
Experts
Job Seekers
Passive Candidates
Customers
Staff
social jobseeker
referal from professional or personal contact
Newspaper
internet job board
internal job listing for current employees
company career site
online social network
career fair
recruitment agency
0% 5% 10% 15% 20% 25% 30% 35% 40%
what resources did you use that directly led to finding your current / recent job?
Source: jobvite jobseeker survey 2011
Up 11% from 2010
social jobseeker55% said interacting with a company in social media gives them a stronger connection to the brand
64% will research a company before applying for a job
42% are more likely to apply for a job to a company who has a social media presence
71% expect companies with a social media presence to be responsive
Source: careerbuilder 2011
source of hire
referals job boardscareer site
recruitment agencycollegerehires
social mediaprint
temp-permcareeer fair
walk inother
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
External Source of Hire 2011
Source: CareerXroads 2011
NEW
what site?
LinkedIn facebook twitter blog
Yes:3.1%Yes:
94.5% Yes:24.2%
Yes:15.9%
Have you successfully hired through one of these social networks?
Source: jobvite social recruiting survey 2011
time
the process
YOUR Career Site
Recruitment agencies
Applicant Tracking System (ATS)
careers site
What do job seekers want to see on your career /microsite?
Job Listings 35%Fast Facts 26%Info about Career Path 23%Evidence of Fun to Work at 16%Employee Testimonials 16%Photos from Company Events 12%
Source: Career Builder Harris Interactive Survey 2010
applicant tracking systems
“An applicant tracking system (ATS) is a softwareapplication that enables the electronic handlingof recruitment needs. An ATS can be implementedon an enterprise or small business level, dependingon the needs of the company. An ATS is very similar to acustomer relationship management system (CRM), butare designed for recruitment tracking purposes”.
applications
branding
personal brand
V’S
PEOPLE CONNECT WITH PEOPLE
PEOPLE FIND YOU BASED ON KEY WORDS
PEOPLE BASE THEIR DECISION ON WHAT OTHER PEOPLE SAY ABOUT YOU
personal brand
WHAT HAPPENS IF YOU GOOGLE YOURSELF?
WHAT IS YOUR BRAND STATEMENT?
WHAT KEY WORDS WILL HELP YOU BE FOUND?
WHERE DO YOU WANT TO BE SEEN?
HOW DOES THAT RELATE TO YOUR COMPANY MARKETING OBJECTIVES?
company / employer brand
WHAT ARE PEOPLE SAYING ABOUT YOUR COMPANY?
WHAT SITES IS YOUR COMPANY VISABLE ON?
WHO ARE YOUR BRAND AMBASSADORS?
DO YOUR DEPARTMENTS COLLABORATE?
WHAT DO JOB APPLICANTS FEEL ABOUT YOUR PROCESSES?
HOW HAPPY ARE YOUR EMPLOYEES?
#1 Don’t Get Overwhelmed
action points
#2 Define YOUR Objectives
action points
#3 Listen
action points
#5 allocate a champion
make IMPACT with your Marketing Department
action points
#6 Do a Few Things WELL
Your Careers PageLinkedIn Company & ProfilesFacebook GroupTwitter AccountSocial Referral SchemeReward Staff PublicallyInternal / External BlogYou Tube Channel
action points
#7 ORGANISE TRAINING
action points
#8 identify your brands
action points
#9 Engage
#10
ANALYSE RESULTS AND
MEASURE PERFORMANCE
MAKE CHANGES
…..and finally
Importance
The Benefits
Skills & Tips
How I Fit in
resources
www.careerbuilder.comwww.Jobvite.comwww.Careerxroads.comwww.Shrm.comwww.Bullhornreach.comwww.Neilsen.compress/.linkedin.comwww.iab.comwww.tecmark.co.ukwww.mediabistro.comwww.ansonalex.com