social media for individuals and small businesses
DESCRIPTION
Is social media right choice for small businesses and start up companies? Get the answer here; read this story of “kleeto” and know how social media worked well for this start-up company.TRANSCRIPT
GOTOMARKET 2012 – SOCIAL MEDIA FOR INDIVIDUALS AND SMALL BUSINESSES
OMCAR 2012Sunil Mahajan
Co-Founder & CEO, kleeto 13-Jan-2012
MARKETING FOR KLEETO – PARAMETERS?
kleeto – new conceptNo history of similar servicesStartup company – limited budget
MARKETING FOR KLEETO – NEED?
Marketing needsConcept selling
Requires interaction/convincingTargeted audience
Reach right people/no broadcastFor sure reach early adopters
Word of mouth marketingWithin limited budget
MARKETING FOR KLEETO – CHOICES?
ATL (TV/Radio/..)Too expensive, no interaction
BTLInteraction possible but short livedLimited reach – slow in growth
Direct marketingExpensiveInteraction possible but short livedSlow in growth
SMM FOR KLEETO – RIGHT CHOICE?
Social MediaNot expensiveInteractive – long interaction possible
Can also be made personalizedEasy to reach early adopters
Friends and contactsRight segment
Can grow faster at low costWord of mouth marketing in built in
media
Thanks for your attention !