social media for job seekers
TRANSCRIPT
Social Media for Job SeekersMaureen Kerr, Kerr Consulting
April 2011 Credit:Flickr.com by Rosaura Ochoa
What is Social Media?
What are the benefits
For job seekers?
Where does one begin?
Credit: Flickr.com by AngelaArcher.com
Agenda
What’s All the Buzz?
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Definition of Social Media
Social media is an umbrella term that defines thevarious activities that integrate technology, socialinteraction, and the construction ofwords, pictures, videos and audio. (Wikipidia)
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Adoption of Social Media
Crossing the Chasm by Geoffrey A. Moore
Chart From: Wikipedia
The Longtail
Amazon.comSearch EnginesiTunes
--------More Generic More Specific ------
# o
f Se
arch
Res
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Rules of Social Media
Listen & Learn
Engage
Measure
Photo credit: Flickr: by niclindh
One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there.
From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs
140 characters or less
Short, succinct
Networking
TwitJobSearch
Benefits: Networking
Anytime, day or night
Exponential
Effective
From: Flickr.com by MyTudut
Benefits: Marketing
Benefits: Branding
Video Resumes (not recommended)
Don't Let Your Online Persona Undermine Your Resume
Do you have digital dirt?
Maureen Kerr Kerr Consulting YourMarketingMavens.com
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A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."
A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.
Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’
From: How Social Media Affects the Workplace: Greg RollettRollett Marketing
Google = Frienemy
Google Me
Maureen Kerr Kerr Consulting YourMarketingMavens.com
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-Branding-Networking-Expertise
-Blogging-Linkedin-Conversations
Li
Maureen Kerr Kerr Consulting YourMarketingMavens.com
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LinkedIn.com: Maureen KerrSlideshare.net/moekerr
Training, consulting, workshops and seminars
Resources
• http://www.socialmedia123.org/jobseekers/
• http://mashable.com/2010/03/08/job-seeker-results/
• http://www.omarkattan.com/2011/04/13/job-seekers-and-social-media/
• http://qrazy.info/2009/11/19/brizzly-vs-friendbar-vs-tweetdeck-vs-ping-vs-tweetminer/
• http://applicant.com/facebook-as-a-job-search-tool/
• http://bloggertone.com/management/2010/09/24/job-seekers-you-don%E2%80%99t-have-to-be-gaga-to-get-value-from-twitter/
• http://www.catalyst-noetic.com/vresumes/VideoResumeResources.html