@davidwayneikaSunday, July 10, 11

Social media for marketing

social meets customer care

case studies

tools & application

Sunday, July 10, 11

Sunday, July 10, 11

5............

ImplementationsSocial Media

forBusiness

Sunday, July 10, 11

#1 EstablishGOALS(Be Specific)

.............Sunday, July 10, 11

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#2Listening

.............

Tweet Alarmtwilert

brand watch

social mention

open bookSunday, July 10, 11

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Learn About Your Audience

who & where are they?

personality

how / where they consume

how/ where they engage

Sunday, July 10, 11

#3Build Your

Plan.............

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SELECT YOUR TOOLS

ask 3 questions:

target audience

C.T.A

digital assets

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#4Engage!

.............

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onnection onversation onversion 3 C

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#5Analyze & Optimize

.............

Sunday, July 10, 11

How to start ?

what to tweet ?

Source: EzinesArticle.comSunday, July 10, 11

How to start ?• Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you.• Include a Follow Me link in all your emails, on your website and

Facebook pages.• Join in conversations. Reply & Retweet tweets that relevant to your

business.• When someone follows you, send a thank you with their name in it

and follow them back • Post comments on others blogs, intelligent comments that pertain to

the conversation. This will encourage others to visit your site and in turn your Twitter page.

Sunday, July 10, 11

30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles.

30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business).

30% Your Stuff. Not selling, but about you and your likes, what you do, who you are.

10 % Your Promotions. What your offering.

what to tweet ?

Sunday, July 10, 11

tools & applications

Sunday, July 10, 11

paidowned earned

Brand & Product Website

(+ Mobile Site)

Digital Content

Blog

Customer Care

online ads

mobile ads

SEM

sponsorship

social media

wom

user forum

news, pr

blogger relationship

Sunday, July 10, 11

rssupdate listen

tweetdeckco-tweet

twitter feedintense debate

friendfeed

tweetakemuckrack

addthisalltop

lintas.me

tweet gridtweet alarm

twilertbrandwatch

social mentionopen bookrefollowtwellowmonittor

Sunday, July 10, 11

Sunday, July 10, 11

Sunday, July 10, 11

the world of social media is being shaped and re-shaped everyday. There are no perfect solution

in social media space. so....the key thing is to try things, make mistakes and

learn from that mistakes.

if you want to improve your customer care, sales, increase market positioning, etc... social

media is a must Embrace!or

Be Taken Over.............

Sunday, July 10, 11

Sunday, July 10, 11

why social media matters to customer care?

your customer is talkingsocial media has empowers everyone to speak

customer care need to embrace this space

get closer, spot trends, identify influencers

Sunday, July 10, 11

Source: Right Now Technologies

Sunday, July 10, 11

guidelines for social customer care5 Source: Right Now Technologies

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CASE%%%%STUDY%%

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Sunday, July 10, 11

CASE%%%%STUDY%%

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@davidwayneikaSunday, July 10, 11