social media for metalex forum presentation

SocialMedia

Chakard Chalayut (@molek)Social Media ManagerThoth Media Co., Ltd.Digital Marketing Agency

Scratch 2

วันพุธที่ 28 กันยายน 11

Did you know or use ?


APAC Internet Population

50.8% of the total online population in the Asia-Pacific region visited a social networking site in 2010 - comScore


The majority of the world‟s heavy Internet users are in Asia, 41% of the world‟s online population, that‟s about 530 million users. (Source: Comscore))


http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/




Compare Media


47.56%

Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

of Thailand visitors on Facebook

458%o f A PA C visitors on Facebook


IN 2007, 15% OF B2B MARKETERS POLLED SAID THEY WERE USING SOCIAL MEDIA. - OgilvyOne


TODAY, THAT NUMBER HAS QUADRUPLED. DIGITAL AND WORD OF MOUTH AS THE MOST TRUSTWORTHY SOURCE OF INFORMATION. - OgilvyOne


B2B decision makers spend 1% of the time buying.

They now spend the other 99%

researching& talking to each other.

- OgilvyOneวันพุธที่ 28 กันยายน 11

Myth about Social Media


Social Media is bullshit!!


FactSocial Media is going Mainstream.

~800,000,000 members [500,000,000 active]

• 42% left a comment on web site or blog• 43% posted a comment within a forum or message boar• 29% uploaded a video online• 50% uploaded a photo online• 26% use a micro-blogging service like Twitter• 65% watched a video• 37% actively write blogs

the fast growing segment are users over 30 years old


B2B companies didn’t use Social Media.


Fact41% of B2B Companies using Facebook

have acquired new customer from it

62% of B2C Companies using Facebook have acquired new customer from it


FactCompanies that use Twitter average 2X more leads than those that don’t

Companies with 1000+ Twitter Follower get 6X more traffic

42% of Companies using Twitter for marketing have acquired new customer from it

39% of B2B Companies using Twitter have acquired new customer from it


Social Media is Obscure, Niche Content


FactSocial Media is a trusted source for many purchase decisions and product opinions – especially in B2B.

89% of US internet users search online before they make a purchase, even when the

purchase is make at a local business

57% of companies have acquired a customer through their blog


Social Media is Not Relevant to Conversion


Fact


Fact25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

78% of consumers trust peer recommendations


Social Media is Not Worth the Risk


FactSocial media has became a critical component in building positive relationships.

All of this is built into search results, increasing visibility and promoting thought leadership to prospective customers.


Television ads is one of the most effective forms of

advertising


Fact86% of people skip TV ads.

TV on demand, Youtube, internet TV & Cable have fragmented TV audiences

14% trust advertisements


Who can use Social Media? [Who will responsible for this job?]


Allวันพุธที่ 28 กันยายน 11

if you are senior Level

“I am an opinion leader with a robust knowledge base, I want to raise awareness”


if you are marketing

“I need channels to place our content, and therefore build traffic.”


if you are PR

“I want to know and respond to what public is saying about our products and services.”


if you are HR/Sales

“I want tools to network. So I can create new business and find awesome employees.”


How To Start?


1.Clear ObjectiveThink about what you’re looking to achieve from Social Media.

Is it measurable?

2.Research your BrandSWOT analysis your brand from online- What shows up in social search result ? - What are people talk about your brand?


3. Listen before talk- What people say about your brand in Social Media? - Take care your customer on online.

4. Influencers - Who are the people who come upthe most?

- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?


5. Make your online identity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to what people are asking

6. Make your Content- Publish thought leadership in multimedia as well as text

- Use Infographics to explain complex issues

- Seed images on Flickr, videos on YouTube, decks on Slideshare, etc.


measurable?~ 50% unsure of their ROI/Value/Impact on Social Media.

Step 1.

Define KPI for each Social Media Examples: - Follower- Brand Image- %Sales Growth - %Reduction in support costs- %Reduction in Advertising Media


Step 2.Configure your analytics [Free]: - Tracking Tools From Social Media

Step 3.Use other Social Analytics Tools [Free or Paids]:


Step 4.Understanding each Social Metrics:


Step 5.Revise Your Strategy:


Content?1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)


https://support.twitter.com/articles/142101-what-are-promoted-tweets

https://support.twitter.com/articles/142101-what-are-promoted-tweets

http://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811888152&keyword=advertisement+facebook&extra_1=497ff8cd-9c1b-e308-1b04-000008509915

http://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811888152&keyword=advertisement+facebook&extra_1=497ff8cd-9c1b-e308-1b04-000008509915

http://www.ideastorm.com/

http://www.ideastorm.com/

http://mystarbucksidea.force.com/

http://mystarbucksidea.force.com/

Devices?

4Monitor


Crisis Management?

Need Only One Message to speak.

Understand your consumer behavior


Recap!!- Social Media is mainstream media, effective and work as a part of marketing plan. - Put the right tools to the right man on the right job. [if not, ask the expert]

- Research your brand, Listen and talk as yourself. [Define Goal and Metrics for work]

- Prepare For the worst case


Referenceshttp://www.slideshare.net/HubSpothttp://www.slideshare.net/360digitalinfluencehttp://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://www.buzzom.com/2011/08/building-a-company-with-social-mediainfographic/http://www.e-interactive.es/http://emisare.visibli.com/share/czncvL


http://www.slideshare.net/HubSpot

http://www.slideshare.net/HubSpot

http://www.slideshare.net/360digitalinfluence

http://www.slideshare.net/360digitalinfluence

http://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/




http://www.buzzom.com/2011/08/building-a-company-with-social-mediainfographic/








social media for metalex forum presentation

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