Marinda Holtzhausen

marinda@sou.ms ; Cell 0829554725 ; Socially Unforgettable

Socially Unforgettable

Break out of that shell

A new brand of U!

• The Digital Newbie

1. Introduction to Social Networking• 2. Set up Accounts• 3. Social Media Ecosystem explained• 4. Netiquette•

A new brand of U!

Set up Accounts:• Your name• A little bit about yourself, your work/ business• What are your interests/ passions in life?• What’s something most people don’t know

about you?

Professional Social Networking Allows you to…

• Build Online Presence and Personal Brand• Network with personal and professional connections• Job Search• Access resources and information in specific career

field• Expand skill set with technology world

2. First, create profiles on the following top social networking, microblogging and blogging sites:

Social Networking: Microblogging:1. Gmail Account 5. Twitter2. Facebook3. LinkedIn Blogging:4. You Tube 6. Blogger/ Wordpress5. Flickr

Type of Networking Sites

LinkedIn world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Facebook largest social networking site with over 400 million accounts intended to connect friends, family, and business associates.

Twitter an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

Youtube is an Internet website that specializes in publishing user-posted video clips. YouTube is one of the top ten most popular websites on the Internet

Flickr is an online photo management and sharing application. Its primary goals are to help people make photos available to those who matter to them, and to enable new ways of organizing pictures

2. Social Networking, Micro-blogging and Blogging sites

What are microblogging and blogging sites all about?

• Micro-blogging sites (i.e. Twitter) allow you to post short versions (around 140 characters) of what you are up to. You can post a new article, blog entry, or article as a “tweet,” status update, etc, which others can then view.

• Blogging sites allow for more room and greater versatility. Write relatively short posts that will engage the reader; create an angle and write engaging pieces that make the reader want to return.

Facebook: this site is perfect for grabbing the attention of educated professionals.

• To reach out, you can import your contacts from Outlook, import your Skype list or Gmail contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information.

• Make sure your profile contains a link to your company site.• Post new material at least twice a week, and join and

participate in groups. Use the events, photos and notes features whenever possible to keep your page current.

• Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.”

• We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.

LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.

• Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts.

• Make sure your profile contains a link to your company site.• Maintain a presence by joining relative groups and

participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly.

• Other apps allow you to upload and share presentations, collect data for polls and more.

You Tube: use this site for viral marketing.

• Post videos your company has created to an audience of millions.

• Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.

Flickr: Share visual content in a way that engages viewers.

• Upload pictures and videos to share with your audience.• You can organize and tag them, which makes them easier for

others to find.• Join groups and create new contacts as you become more

involved in the site.

TWITTER is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.

5 Rules for Professional Networking Success

• Know Your Platform

• Customize Everything

• Ask for Something Specific

• Take it Offline Whenever Possible

• Say Thank You

3. The Social Media Ecosystem

Sharing information via Website

• Keep this in mind: You want people to be able to view your information where they feel most comfortable. Whether that be on Facebook, MySpace or any other medium, you want to give them that option.

• Additionally, you want them to be able to share your news and blog posts. The ability to send the info outward is important, as is the ability to get the info when it’s wanted. RSS feeds allow this.

1. The Social Media Ecosystem

•Build your Web site to talk to others by making sure your home page has “share this” features.

•Post links and news (such as press releases and authored articles) on your company’s home page.

•Reach an even greater audience through Twitter, YouTube and Flickr.

•Push your info out by posting those same URLs on social networking sites via personal and company-related outlets.

•Employ the use of RSS feeds or Google Alert to update your info.

How to increase your social media ranking

• ‘tune in’ to what is going on around you by listening to some conversations first!

• Look at what people are posting in that space• Most online communities have their own rules

and are self-regulating. It’s worth abiding by them or you may not get the level of engagement you seek.

• Play nice – insults and bullying aren’t tolerated in the ‘real world’ and are not in these spaces either

Netiquette

•Once you have all your profiles set up and some knowledge about each site, you need to broadcast your info to reach a waiting audience. The following are the recommended steps to get the most out of social media.•Blatant advertising is not appreciated or respected. •For every article you post that was written by your company, post 10 from another source that are relative to your audience.

•Build relationships on each and every site.•Posting information is not enough. It’s important to converse with people by posting on others’ blogs, writing @replies on Twitter, answering questions on LinkedIn, etc. •Engage with others – it will pay off.

I've learned that people I've learned that people

will forget what youwill forget what yousaidsaid, , people will forget what people will forget what youyoudiddid, , but people will never but people will never forget forget how you made themhow you made themfeelfeel. . ~maya angelou~maya angelou

I've learned that people I've learned that people

will forget what youwill forget what yousaidsaid, , people will forget what people will forget what youyoudiddid, , but people will never but people will never forget forget how you made themhow you made themfeelfeel. . ~maya angelou~maya angelou