social media for news brands
DESCRIPTION
Tips and trick for establishing and strengtheningTRANSCRIPT
![Page 1: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/1.jpg)
News Brands Get Social
Mandy Jenkins, @mjenkinsNew Jersey NewsTrain
![Page 2: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/2.jpg)
Brands Behaving Badly
![Page 3: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/3.jpg)
Find Your Persona
![Page 4: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/4.jpg)
Who is my Brand?
![Page 5: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/5.jpg)
![Page 6: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/6.jpg)
First Steps
• What kind of content am I sharing here?• Niche or general interest?• What is the coverage area?
![Page 7: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/7.jpg)
Audience
• Who is my audience?• What do they want?• When is my audience online?
![Page 8: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/8.jpg)
Overall Strategy
• Do I break news or wait for links?• How much two-way communication?• Who am I competing with?• Do I re-tweet? Who? Why?• Who runs it?
![Page 9: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/9.jpg)
Assessing Your Staff
![Page 10: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/10.jpg)
Assessing Your Staff
• Who gets it?• Who needs help?• Who will teach them?
![Page 11: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/11.jpg)
Tweeting Like You Mean It
• Curation > Broadcasting• Use your news nose• Timing is everything• Think like a copyeditor• Think before you re-tweet
![Page 12: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/12.jpg)
Break News Early & Often
![Page 13: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/13.jpg)
Be More Than Just Friends
![Page 14: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/14.jpg)
Pages Not Profiles
![Page 15: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/15.jpg)
Get Them Talking
• Sports• Politics• Heartwarming stories & photos• Behind the scenes info• Hot topics
![Page 16: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/16.jpg)
Wording Matters
• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone +18%
% more feedback over averageSource: Facebook
![Page 17: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/17.jpg)
Images Matter
![Page 18: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/18.jpg)
Interacting With Users
![Page 19: Social Media for News Brands](https://reader034.vdocuments.net/reader034/viewer/2022052301/5400fa3b8d7f7210628b465c/html5/thumbnails/19.jpg)
Mandy Jenkins
Twitter: @mjenkinsZombieJournalism.com
Find these slides at:slideshare.net/mandyjenkins