Use Jedi Mind Tricks to Convince Non-Believers to Use Social Media

Social Proof Magic

Effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or wrong…sometimes referred to as herd behavior. (wikipedia)

Why Are They Saying No?

RIOTS?MONEY??

SCARED?

Something to Consider…

• Would you personally rather someone ask you about your thoughts or complain about you to someone else without you knowing about it?

• We all probably know the answer…

Apply the Question to an Organization

Who wants 2,000 Facebook friends or 6,000 Twitter followers to hear a customer’s unanswered complaint?

A Second Question to Consider…

Is it scarier to be WITH your customers?

Or, is it scarier to have NO IDEA what your customers are saying?

Create a tribe. Be a leader!

Don’t create a tribe. Let your competition lead!

But wait…

Do your research. Base choices on goals.Test. Track. Measure.

A 5-Step Business Model

1. Become a leader.2. Solve problems.3. Grow a following.4. Solve more problems.5. Succeed

Who Did This?•Seth Godin•Six O’Clock Scramble

Myth: Facebook is Silly

Myth: Social Media Causes Riots and Revolutions

• FYI: Paul Revere did not have Facebook.

• Bad things happened BEFORE social media.

• Bad things will happen AFTER social media.

Myth: We Are a Government Agency. We Can’t Do This!

Contact Me

Deborah Ager@clickwisdomhttp://www.linkedin.com/deborahager