social media for nonprofit volunteer recruitment

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#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman Effective use of Social Media For Volunteer Program Support Focus:

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This presentation focuses on Facebook as a communications tool for volunteer outreach for nonprofit organizations. It was originally given to members of the Anchorage Association of Volunteer Administration. Look for the companion presentation about optimizing Facebook for more effective communication and marketing.

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Page 1: Social Media for Nonprofit Volunteer Recruitment

#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !

Effective use of Social Media For Volunteer Program Support

Focus:  

Page 2: Social Media for Nonprofit Volunteer Recruitment

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Give Back 2013 Project #GiveBack13  

Page 3: Social Media for Nonprofit Volunteer Recruitment

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Look for bonus info at the end of this presentation.  

Page 4: Social Media for Nonprofit Volunteer Recruitment

How does social media work?

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Page 5: Social Media for Nonprofit Volunteer Recruitment

Interconnected

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Page 6: Social Media for Nonprofit Volunteer Recruitment

How can you use social media to support your volunteer program?

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Page 7: Social Media for Nonprofit Volunteer Recruitment

Communicate  

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Connect  

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Build Community  

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Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

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It’s Social AND Mobile  

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It’s Human and Emotional  

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Social media isn’t about technology. It’s about people. - @alizasherman

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2012 Social Network Benchmark Report  

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Nonprofits are using social networks to… 1. Expand their base. 2. Engage members. 3. Grow fundraising.

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So you want volunteers?  

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Use Visuals  

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Eye-catching images  

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Human faces  

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In the moment  

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Behind the scenes  

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Video  

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Calls to Action  

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Clear.  

Succinct.  

Easy.  

Repeated.  

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Thank Volunteers  

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Recognize Volunteers  

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Ask for Volunteers  

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Ask for Volunteers  

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Show volunteers  

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Why images are so important…  

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Why being clear is so important…  

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Tell us more…  

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But what does it mean?  

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We know what this means…  

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We know what this means…  

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We know what this means…  

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Who are you trying to reach and what are you trying to get them to do?  

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1. Start with your goals

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Achievable goals

o  Build your brand o  Increase awareness o  Inform, educate, inspire o  Attract attention o  Amplify messages o  Stimulate actions

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2. Find your tribe

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The right people

o  People you know o  People they know o  Interested in the issues o  The right age o  The right place o  The right time

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3. Map out your process

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Things to consider

o  Who is responsible? o  What tools should you use? o  How often can you engage? o  What should you automate? o  What will you say /show? o  How will you measure?

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How will you measure and determine success?  

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Your Social Media Toolkit

o  Position = Messaging Map o  Plan = Social Media Calendar o  Listen = Monitoring o  Engage = Social Networks o  Assess = Measurement

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Pick the tools that work well for you and that get you closer to the people you want to reach and serve.�-- @alizasherman

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Win  

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o [email protected]  o @alizasherman  o alizasherman.com  

Aliza Sherman

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Bonus!  

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Social Media Posting

Facebook!

Twitter!

Tumblr!

YouTube!

Flickr!

Google+  

Pinterest!

Instagram!

Blog!

At  Least  1x  Daily  

At  Least  Several  Times  a  Day  

At  Least  Weekly  

At  Least  Monthly  

Check  your  dashboard  several  Bmes  a  day.  

Post  more  on  your  main  channels.  Example:    If  Tumblr  is  your  main  channel,  increase  posBng  frequency.  

LinkedIn  

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Social Media Activities

Facebook! Twitter! Tumblr!YouTube! Flickr!Google+   Pinterest! Instagram!Blog!

PosBng  Growing  

Listening  Sharing  

Engaging  Min.  Bme  spent  daily  =  1-­‐2  hours  

15  min    15  min+  

30  min  30  min  

30  min+  

High  Priority  Daily  AcBviBes  

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Social Media Integration

Facebook!

Twitter!

Tumblr!

Google+  

Pinterest!

Blog!

Can  also  autopost  or  stream  to  a  widget  or  app…  This  Channel  

Facebook! Twitter!

Twitter! Blog!

Blog! Facebook!

Facebook! Twitter!

Google+  

In  some  cases,  you  have  to  use  a  3rd  party  app  or  plug-­‐in  to  connecBon  two  channels.  

Check  out  IFTTT  to  connect  two  different  channels  for  autopost.  

Example:  Post  Instagram  photos  to  your  Facebook  Page  or  tweet  Delicious  bookmarks.  

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Social Media Integration

Tumblr!

YouTube!

Flickr!

Instagram!

This  Channel  

Blog!

Facebook! Twitter!

Can  also  autopost  or  stream  to  a  widget  or  app…  

Tumblr! Blog!

Facebook! Twitter! Tumblr!

Facebook! Twitter!

Facebook! Twitter! Orkut  

Flickr! Foursquare!

In  some  cases,  you  have  to  use  a  3rd  party  app  or  plug-­‐in  to  connecBon  two  channels.