Social Media Knockdown!

Presented By

What We Do

• Articles for magazines on food safety/PR• Food Stamp Foodies – eating better for less• Food Issues Group

– Food safety, consumer ed, training, food handler cards

– Crisis management – ecoli, hepatitis, etc.– Vulnerability audits– Restaurant PR and social media

Social media is a conversation between actual humans!

Tools for social media

1) Communication: Blogs, micro-blogs, social networks

2) Collaboration: Wikis, social bookmarking, social news

3) Multimedia: photography, video, podcasts, music

4) Reviews and Opinions: products, business, community

5) Entertainment: Second Life, video games

Benefits of Social Media

• Drive traffic to your website, blog, FB• Build brand awareness • Stay connected to your audience• Cost-effective when compared to traditional

marketing and advertising• Ability to do market research• Innovative outreach like contests and ask an

expert• Help identify your brand VIPs and ambassadors

Social Media in Facts and Figures

• More than 3.5 billion pieces of

content shared each week

• 500 million active users

• More fluid and easier to

change than a website

•1 billion tweets per week• Facebook users are voyeurs, but one in two update daily on Twitter.• If you’re rich, you’re more likely to tweet (good news for nonprofits).

The Don’ts of Social Media Marketing

• Don’t talk politics or religion.• Don’t spam.• Don’t submit content and run.• Don’t have a ‘self-promotion’ agenda only.• Don’t start a blog if you plan to post once a year.• Don’t use third party services to buy followers or Facebook friends – grow organically with people who really are interested in you.

The Do’s of Social Media Marketing

• Do submit interesting content.• Do be transparent and authentic.• Do listen and reply to comments.• Do ask your community to provide

feedback.• Listen, listen, listen.• Do use RSS feeds.• Do use a profile picture not a grey egg.• Do get help or use a “ghost” social

media person if you are too busy.• Do use photos and video as much as

possible.

The three main steps to success through social

media…

Listen Listen to what your target audience is saying about your

business.

RespondOnce you understand what

your audience is saying, then respond. Enter the

conversation and interact with your customers.

EngageOnce you have followed

the conversation, understand your audience and give them feedback.

Keep your audience engaged with coupons,

contests, interesting information.

10 Publicity Tips

California Poison Control

• 15 Minutes to Ask an Expert – engage top brass

My Stuff Bags

• Celeb Stuff for My Stuff – online auctions

Jump for the Cause

• Use bios of participants to localize stories

CASA of Los Angeles

• Use one celebrity only

Los Angeles County Human Relations Commission

• Host media advocacy training

MacArthur Park Restaurant

• Use celebrities as hosts/waiters

Scleroderma Foundation

• Have a poker tourney for male donors

Voice for the Animals Foundation

• Host a reunion or roast

Vanguard Cancer Foundation

• Look for celebrities w/in your ranks

Children Affected by Aids Foundation

• Host a night of comedy