social media for photographers
DESCRIPTION
A presentation for the Palm Springs Photo FexTRANSCRIPT
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SOCIAL MEDIA MARKETINGESSENTIAL
FOR PHOTOGRAPHERSpresented by frederick van johnson
@frederickvan
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I'm a Photographer & MarketerThe fantastic 80'sThe Starving Artist thing is a myth Why am I qualified?
HI! I’M FREDERICK VAN JOHNSON
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ASSESSING THE REASONS WHYSOCIAL MEDIA
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?WHY, WHO, WHEREWHAT, WHEN, HOW
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Why are you doing this?Who are you talking to?Where should you be posting?
WHY, WHO, WHERE?
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What should you be posting?When should you be posting?How should you be posting?Bringing it all together?
WHAT, WHEN, HOW?
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LET'S GET STARTED!
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What are your goals?Customers?Friends?Networking?
WHY ARE YOU DOING THIS?
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Referrals?Traffic?Ego?Because everyone else is?
WHY ARE YOU DOING THIS?
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Brides?Other Photographers?Students? Prospects?Advertisers?
WHO ARE YOU TALKING TO?
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Google+, YouTubeTwitterFacebook, (no MySpace)PinterestFlickr
WHERE TO POST? (GUIDED BY WHO)
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Establishing a voiceConversationAdding valueLinksPhotography, etc.
WHAT SHOULD YOU BE POSTING?
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Frequency of postingVaries by mediumTime of day
WHEN TO POST?
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Multiple times per day?Post when you have reasonsBuild a calendar (Holidays, etc)
WHEN TO POST?
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FREE PLANNING CALENDAR
http://fvj.me/PlanningCalendar
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Direct - Using the related serviceGhost writersScheduling
HOW SHOULD YOU POST?
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Automation
‣Hootsuite
‣Video syndication
‣EZVideo PlayerScheduling
HOW SHOULD YOU POST?
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CREATE your marketing planBUILD a routineMEASURE effectiveness
BRINGING IT ALL TOGETHER...
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Control the Relationship
‣Blogging
‣Everything points to the list!
CONCLUSION
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NEXT STEPS...
MediaBytes!
Use Code “PSPF” for $10 offThe Photographer Interview Series
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DISCUSSION