social media for professional use
DESCRIPTION
Have you ever wondered what the purpose is in utilizing social media tools such as Facebook, LinkedIn, and Twitter and what makes each tool worthwhile to use? This presentation will help to demystify social media tools and technology and provide practical advice in creating, marketing and managing an online personal brandTRANSCRIPT
![Page 1: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/1.jpg)
Tweets, Likes & Blogs: Creating and Managing Your Professional Reputation
June 13, 2012Eileen O’BrienDirector, Search & Innovation
![Page 2: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/2.jpg)
“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”
Groundswell by Charlene Li & Josh Bernoff
What Is Social Media?
2
![Page 3: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/3.jpg)
Social Media Explosion
3
![Page 4: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/4.jpg)
• Social media is not a strategy, but a tactic• Start with an objective, create a strategy and
determine the best tactics• What do you want to accomplish?
New job or promotion Increased industry visibility Increased knowledge
• Measure success
Social Media is a Tactic
4
![Page 5: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/5.jpg)
Search Yourself
5
![Page 6: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/6.jpg)
• Set up a free Google alert on your name• Squat on your name on social media platforms:
http://namechk.com tells you what’s available• Use consistent photo, name and profile
The Basics
6
![Page 7: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/7.jpg)
• Follow your company’s social media policyRoche example: http://Roche.com/socialmedia http://Roche.com/social_media_guidelines.pdf
• Be transparent • State that opinions are your own
Caveats
![Page 8: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/8.jpg)
Just Jump In
8
![Page 9: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/9.jpg)
9
![Page 10: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/10.jpg)
• Professional photo
• Personalized URL Linkedin.com/in/name
• Link to all sites
• Embed blog
• Status updates Consider linking Twitter
• Can show books reading, trips
Leverage LinkedIn
![Page 11: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/11.jpg)
Leverage LinkedIn Groups
![Page 12: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/12.jpg)
12
![Page 13: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/13.jpg)
• Claim personal URLwww.Facebook.com/YourName
• Friends & family• Causes / communities• Hobbies
![Page 14: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/14.jpg)
YouTube
14
![Page 15: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/15.jpg)
• Second largest volume of searches• Free, customized channel: http://YouTube.com/HBAnet
The Value of YouTube
![Page 16: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/16.jpg)
Blogging
16
![Page 17: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/17.jpg)
• Excellent for search• Enables thought leadership• Leverage content fully• Sites will repost content• If too time consuming,
consider: Guest blogging Combine forces with others Comment on other blogs
The Value of Blogging
Image courtesy of Sasha Wolff on Flickr
![Page 18: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/18.jpg)
Google+
18
![Page 19: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/19.jpg)
• 100M early adopters• Requires content &
engagement• Good for search
The Value of Blogging
Image courtesy of Sasha Wolff on Flickr
![Page 20: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/20.jpg)
• Google search results show my photo and link
Allows Personalized Blog Search Results
Image courtesy of Sasha Wolff on Flickr
![Page 21: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/21.jpg)
21
![Page 22: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/22.jpg)
What’s Twitter?
A free social networking & microblogging service that allows users to send updates, or tweets (text-based posts up to 140 characters long), to anyone who opts to receive them.
140M users send 340M tweets per day.
Asks: What’s Happening?
22
Image courtesy of Robert Scoble on Flickr
![Page 23: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/23.jpg)
Twitter Profile Example
23
![Page 24: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/24.jpg)
Use Twitter interface • Download TweetDeck for free or use HootSuite.com
Columns for all friends, mentions, direct messages
Twitter Profile ExampleTwitter: How To Use It
![Page 25: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/25.jpg)
• @eileenobrien in a message brings it to my attention : this is a “mention”
• D eileenobrien in a message is a private “direct message,” or DM
• RT is a ReTweet (rebroadcast of a message)• MT is a Modified Tweet (edited rebroadcast message)
Twitter: The Vernacular
![Page 26: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/26.jpg)
• Use hashtags # for easy searching or curating of information
• Check out: #socpharm, #hcsm, #hcsmeu, #mhealth• Hashtags.org: to find a hashtag topic or to see what a
hashtag means
Twitter Hashtags
![Page 27: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/27.jpg)
Get a free http://bit.ly account to shorten URLs which tracks how many times your link is clicked
URL Shorteners
![Page 28: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/28.jpg)
• Thought leadership and cause enthusiasts• Search on topics of interest• Look at who others follow• Take your time
Twitter: Who to Follow
![Page 29: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/29.jpg)
Tweetchat: discussion about a specific topic at a preassigned day/time• http://bit.ly/twitterchats • #SocPharm: first Wednesday of
every month 8-9 pm EST
Tweetchats
![Page 30: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/30.jpg)
• Quality over quantity• When you follow someone send a tweet• Search on topic & answer questions• Live-tweet conferences• Engage, say thank you• Add yourself to yellow pages
www.twellow.com www.wefollow.com
Twitter: How to Get Followers
![Page 31: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/31.jpg)
Slideshare
31
![Page 32: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/32.jpg)
• Free account, post and tag presentations• Access this presentation on
http://slideshare.net/sireninteractive
SlideShare.net
![Page 33: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/33.jpg)
Summary
33
![Page 34: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/34.jpg)
• Fit it into what you’re already doing• Small chunks of time• Focus on your goal• Measure your efforts to see what’s working• Use social media to curate content• It’s a worthy investment
How Do You Find The Time?
![Page 35: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/35.jpg)
• Social media is all about being human, so have personality
• Never say anything you wouldn’t say in front of your mother
• It’s all about building relationships• Treat others with respect• Be generous• Add value
Golden Rules
![Page 36: Social Media for Professional Use](https://reader035.vdocuments.net/reader035/viewer/2022062703/55512321b4c905b1138b54e5/html5/thumbnails/36.jpg)
Questions?
Eileen O’[email protected]://Twitter.com/EileenOBrien http://LinkedIn.com/EileenOBrien http://sirensong.sireninteractive.com
36