social media for real estate & mortgage

Social Media Marketing

Published by

naomi trowerSocial Media Specialist | Real Estate Broker

Santa Clarita, CA, 91351 USA

www.NaomiTrower.com

http://www.naomitrower.com

© Copyright 2010 Naomi TrowerAll rights reserved under the international and Pan-American copyright conventions.

With the exception of brief quotations in review – with proper accreditation – no part of this book

may be used, reproduced or transmitted in any manner whatsoever without written permission from

the author.

DISCLAIMERThis publication is designed to provide accurate information in regard to the subject matter covered.

The author is not engaged in providing legal, financial, investment, accounting or business advice.

Should the reader need such advice, he or she must seek services from a competent professional.

The author particularly disclaims any liability, loss or risk taken by individuals who directly or indirectly

act on the information contained herein. The author believes the information contained in this

publication to be solid, but readers cannot hold her responsible for either the actions they take or the

result of those actions.

v1.0 - FIRST EDITION – 2010

Please refrain from changing, dismantling, plagiarizing, or reselling this guidebook. Thank you!

Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media | 1

© 2010 Naomi Trower. All rights reserved. www.NaomiTrower.com

Contents

Choosing Your Social Media Sites .............................................................................. 2

Creating a Social Media Schedule ............................................................................... 4

Facebook Strategies ..................................................................................................... 6

Basic Strategies .................................................................................................................6

advanced Strategies..........................................................................................................9

How to Build a Facebook Business Page ........................................................................11

How to add an opt-in Box to Your Fan Page ................................................................13

5 Ways to Promote Your Facebook Fan Page .................................................................16

Twitter Strategies ....................................................................................................... 21

11 Ways to Use twitter to Help Your Site go Viral ........................................................21

How to Utilize twitter lists .......................................................................... ......... ..........23

How to Find topics to tweet ...........................................................................................24

WordPress Strategies .................................................................................................. 26

WordPress Blog designs ...................................................................................................26

Blog article ideas..............................................................................................................26

WordPress Plugins to Help You rank Higher in Search engines ...................................27

Active Rain Strategies ................................................................................................. 29

Cross-Promoting All of Your Sites .............................................................................. 30

About the Author: Naomi Trower ............................................................................. 31




There are a number of resources on Social Media Marketing for large businesses. I

know most of you are saying, “I’m not trying to answer customer support questions like

most large brands. I’m just trying to find clients!”

I will demonstrate basic and advanced strategies for Facebook, Twitter, WordPress

Blogs, and Active Rain. I will also go into detail on how to create your Facebook business

page and add some bells and whistles that will allow you to stand out from your

competitors.

I have so many techniques and strategies to share

that it’s hard to say where to start first! I will start with the

Top 4 Social Media sites that are important for you to start

your social media campaign. Then I will elaborate on the

techniques to generate leads with each site.

It can be very overwhelming at first to start your social

media campaign. You may be more comfortable focusing

on two areas such as Facebook and Twitter or Twitter and

Your Blog, but at least start with two social media areas so

you can promote your services across multiple platforms.

Here is some basic information About my Top 4 Social Media Sites:

Active Rain1. is a social network for real estate and mortgage professionals.

WordPress Blog2. for your professional niche. This is the most utilized blog platform.

Facebook3. is the top-ranked social network with 400 million users, and growing daily.

Twitter4. is the fastest-growing social network.

At least start with two social media areas so

you can promote your services

across multiple platforms

Choosing Your Social Media Sites




Here are a few quick steps to get you started on your social media campaign:

Step 1: Open new accounts for these social media sites.

Step 2: Become a friend to Naomi Trower on these sites. I give a lot of tips, valuable

content and updates via these sites.

Step 3: Start to populate your information to these

sites with an up-close, professional business photo. Your

photo is very important. I’ve had more people contact me

because of my eyes and smile in my profile photo than

anything else (so, be friendly and enthusiastic in order to

attract clients like bees to honey).

Step 4: Make a weekly plan just for social media marketing. This can seem overwhelming

at first, but when you schedule your day to spend an allotted amount of time, it becomes

so much easier.

Make a weekly plan just for social media marketing




Here is my sample social media schedule:

Monday Tuesday Wednesday Thursday Friday

Facebook: add more y

friends

update fan ypage

Facebook:recognize y

birthdays

comment on ystatuses

update fan ypage

Facebook: Add more y

friends

update fan ypage

Facebook: Respond to y

event invites related to business

update fan page y

Facebook: join fan pages y

& groups in my niche

update fan ypage

Twitter:retweets yfind content to y

share

Twitter:intro Tues yfind content to y

share

Twitter:promote y

others

find content to yshare

Twitter:preschedule y

#followfriday list

Twitter:thank people y

for adding me to their Twitter lists

Blog write blog ycomment on y

other, related blogs

Blog promotion y



Blog promotion y



Active Rain blog comments y

Active Rain blog comments y

I usually spend about 15 minutes in the morning, mid-afternoon and evening on

Facebook and Twitter every day, for a total of 45 minutes.

I spend about 1 to 1.5 hours every day writing new blog posts, promoting my blog,

and commenting on other related blogs.

I spend 15 minutes on Tuesdays and Thursdays on Active Rain.

Creating a Social Media Schedule




As you can see from my schedule, I utilize Facebook, Twitter and my blog the most. I

have had a slow start on Active Rain, but that will change. I will be adjusting my schedule to

be more active there on a daily basis.

In the new year, I also plan to concentrate on LinkedIn

and Posterous as my next social media focus. I will share

strategies for those networks in the next version of this ebook.

You can choose to do the same as well. I just chose

the social media sites that would be the easiest for you to

generate the most leads naturally. You can decide to focus on

two social media sites at first, then gradually move forward to

other sites.

I will start with Facebook strategies, then move on to

Twitter strategies, and then finally WordPress blog and Active Rain strategies.

You can decide to focus on two

social media sites at first,

then gradually move forward to other sites




Naomi has a degree in Industrial & Systems Engineering

from the University of Southern California, which has a focus

on learning multiple engineering disciplines and becoming the

CEO of engineering firms.

She worked for The Boeing Company for 10 years. She

developed a passion for project engineering and completed

very high level, multimillion-dollar facility projects during her

career.

Eventually, she caught the entrepreneurial bug from her husband. After the birth

of their first daughter and the last of three children five years ago, she came home to

help with Kylon’s growing mortgage business. It was an amazing time as their business

continued to grow and expand.

During this time, she became a real estate broker and established Premier Equity Group, Inc. and Premier Realty Group. She currently has a team of real estate agents and

loan officers working under her license.

Naomi has partnered with social media experts and intends to expand her reach in

this realm. She is an active member of ISMA, International Social Media Association, and is

helping her team and other business owners to be successful in the social media arena.

connect with naomi on her Blog Connect with Naomi on Twitter

Connect with Naomi on her Fan Page Connect with Naomi on LinkedIn

Connect with Naomi on Posterous Connect with Naomi on Flickr

Connect with Naomi on Active Rain

About the Author: Naomi Trower“Teaching Real Estate & Mortgage Professionals Social Media Strategies”


http://mypremierloan.com

http://mypremierloan.com

http://ismaconnects.org

http://NaomiTrower.com

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http://linkedin.com/in/NaomiTrower

http://naomitrower.posterous.com

http://flicker.com/photos/NaomiTrower

http://activerain.com/naomitrower

http://www.NaomiTrower.com/ebook

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