social media for real estate professional - zacd

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Social Media for Real Estate Professionals

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Page 1: Social Media for Real Estate Professional - ZACD

Social Media for Real Estate Professionals

Page 2: Social Media for Real Estate Professional - ZACD
Page 3: Social Media for Real Estate Professional - ZACD

@ideasandrew

1 handle

Page 4: Social Media for Real Estate Professional - ZACD

2 Books

Page 5: Social Media for Real Estate Professional - ZACD

SpiritofService

3 Awards&Portals

M E D I A

Page 6: Social Media for Real Estate Professional - ZACD

4 Domains

Page 7: Social Media for Real Estate Professional - ZACD

5 DifferentCareersin30yearsThe image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

1987-1993 1993-1998 1999-2005

2005-2009 2010-

Page 8: Social Media for Real Estate Professional - ZACD

6 YearsinSpeaking;Training&Consultancy

Page 9: Social Media for Real Estate Professional - ZACD

7 TeachinCPEsorAdultLearningInsLtuLon

Page 10: Social Media for Real Estate Professional - ZACD

8 Client

Page 11: Social Media for Real Estate Professional - ZACD

#1–ContentCrea,onStrategy

#2–SocialMediaEngagement

#3–PersonalBrandingonLinkedin

#0–DigitalMarke,ngOverview

Page 12: Social Media for Real Estate Professional - ZACD

InfluencerMarke,ng

DigitalMarke,ngOverview

SearchMarke,ng DisplayAdver,sing ContentMarke,ng

SocialMediaMarke,ng

ClientRela,onshipMarke,ng

NicheDigitalMarke,ng

Page 13: Social Media for Real Estate Professional - ZACD
Page 14: Social Media for Real Estate Professional - ZACD

#3-PersonalBrandingonLinkedin

Page 15: Social Media for Real Estate Professional - ZACD

Concise,ImpacMulProfileHeadline

Page 16: Social Media for Real Estate Professional - ZACD

HaveanuniqueLinkedinURL

Page 17: Social Media for Real Estate Professional - ZACD

WellWriSen/DevelopedSummary

1.Whoareyou?(Personality)

2.Whatdoyoudo?(Role)

3.WhyIamunique?(XFactor/USP)

Page 18: Social Media for Real Estate Professional - ZACD

ShowcaseYourSocialPorMoliowithrelatedlinks

Summary WorkExperience

Page 19: Social Media for Real Estate Professional - ZACD

WellDevelopedSkills&Endorsements

TopskillsBeSer!

GoodskillsGood!

Page 20: Social Media for Real Estate Professional - ZACD

WellConstructedListofProfessionalExperience

WorkExperienceGood!

WorkAchievementBeSer!

Page 21: Social Media for Real Estate Professional - ZACD

IncreaseYourConnec,onSystema,cally

Installthishabit!

•  Digoutoldnamecardsandlookforallofthem

•  LookouteveryoneyoumeetonLinkedinaOeryouhavereceivedtheirnamecards

•  PutyourLinkedinURLonyouremailsignature

Page 22: Social Media for Real Estate Professional - ZACD

Recommenda,onsfromCustomers&Colleagues

•  Howdidyouknowme?•  WhatdidIdoforyou?•  Howdoyoufeelaboutmyperformance?

•  Whatarethreeworkethicsyoulike?

LeadingQues,ons:

Page 23: Social Media for Real Estate Professional - ZACD

EstablishThoughtLeadershipthroughLongPost

•  HaveacompellingLtle•  Insertaengagingvisual•  Writewithsub

headings•  Putconclusioninthe

beginning•  Shareitonyourother

plaVorms

Page 24: Social Media for Real Estate Professional - ZACD

InvolvementinSelectedLinkedInGroups

•  Searchfortopicsofinterest

•  Joininthediscussion

•  Askforopinion

•  Contributetoopenques,ons

•  Shareyourexperience

•  Createyourownspace

Page 25: Social Media for Real Estate Professional - ZACD

HonorsandAwards

•  AwardName

•  NameofPresenter

•  YearofAward

•  50-wordDescrip,on

Page 26: Social Media for Real Estate Professional - ZACD

Language(Dialect)Proficiency

Page 27: Social Media for Real Estate Professional - ZACD

HighlightedProjects

Page 28: Social Media for Real Estate Professional - ZACD

Publica,ons/WriSenWorks

•  PersonalBlog

•  Ar,clestothepress

•  Contribu,ngauthortoabook

•  Whitepaper

•  Wikis

•  MediaAppearance

Page 29: Social Media for Real Estate Professional - ZACD

Volunteer

Whathaveyoudone?

Whatareyoulookingfor?

Whatdoyoucareabout?

Page 30: Social Media for Real Estate Professional - ZACD

“All-Star”LinkedinProfileCheatsheetü ProfessionalProfilePhoto(Headshot)ü Concise,ImpacVulProfileHeadlineü WellWriYen/DevelopedSummaryü WellConstructedListofProfessionalExperienceü WellDevelopedSkills&Endorsementsü Recommenda,onsfromCustomers,Peers&Colleaguesü  InvolvementinSelectLinkedInGroupsü HighlightedProjectsü Publica,ons/WriYenWorks