social media for recruitment - case study
DESCRIPTION
I was lucky enough to present at the Australasian talent conference. This presentation was produced to highlight the power of social media in recruiting talent. It was based on the startegy and tactics developed at thinktank media.TRANSCRIPT
thinktank mediasocial media | digital | website design
Australian Talent Conference social media 101
thinktank media case studyrecruitment in the social media agePresented by Sam Mutimer
thinktank mediasocial media | digital | website design
Who is thinktank media?Who?- Social media agency- Team of 14 staff- 7 Social- 7 Web/design/app development
Values- Enthusiasm- Creativity- Simplicity- Consistency- Care- Social
thinktank mediasocial media | digital | website design
93% of thinktank media’s team is a direct result of social media recruitment
thinktank mediasocial media | digital | website design
thinktank media workplace culture.
Recruitment is defined by our workplace culture.We are a social workplace that is driven by social media.
thinktank mediasocial media | digital | website design Workplace culture is built up of personal brands
thinktank mediasocial media | digital | website design
“Workplace culture is like your brand. You don’t define it, it’s how others perceive it”
Filip SarnaInsights Analyst, thinktank media
thinktank mediasocial media | digital | website design
When we are looking for who we need:- education- skill-set- experience
...a CV shows us this
thinktank mediasocial media | digital | website design
But what you can’t show on a CV is
- Personality- Attitude- Connections- Values
thinktank mediasocial media | digital | website design
Personal insight
Insights into the person
thinktank mediasocial media | digital | website design
How do you choose the candidate that best matches your corporate
culture?
Or... do they choose you?
thinktank mediasocial media | digital | website design
Candidate gains insights into...
- The company- Personality- Communication style- Attitude- Connections- Values
Company gains insights into...
- The candidate- Personality- Communication style- Attitude- Connections- Values
thinktank mediasocial media | digital | website design
Personal Brand
thinktank mediasocial media | digital | website design
Scouting on Social Media
thinktank mediasocial media | digital | website design
“Social media assists us to understand the person and their potential fit into our workplace
culture”
Ben AcottDirector, thinktank media
thinktank mediasocial media | digital | website design
Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site
thinktank mediasocial media | digital | website design
Name: Matt BannonJob Title: Head Developer & StrategistHired: 2009First Contact: TwitterSecond Contact: TweetupThird Contact: Face to face in the officeHired: After 4 weeksSkills: Highly skilled web developer with a sound cultural fit with thinktank media and its vision.
WE APPROACHED HIM
Staff Profile
thinktank mediasocial media | digital | website design
Name: Warren DaviesJob Title: Senior Account managerHired: 2010First Contact: TwitterSecond Contact: thinktank media eventThird Contact: Prezi and emailHired: After 8 weeksSkills: Highly experienced within PR and social media, strategy development and campaign creative
HE APPROACHED US
Staff Profile
thinktank mediasocial media | digital | website design
Senior account manager Warren DaviesPrezi.com
thinktank mediasocial media | digital | website design
Name: Justine LeonardJob Title: Junior web developerHired: 2009First Contact: Recruitment siteSecond Contact: PhoneThird Contact: InterviewHired: After 6 weeksSkills: CMS and PHP
WE APPROACHED HER
Staff Profile
thinktank mediasocial media | digital | website design
Oooh... (Got the skills to pay the bills)Your website’s so fly! (And if you need that, I’m freelance)Pullin’ mad ROIYour customers will spend their cheese!Conversion rates... conversion rates so high!
thinktank mediasocial media | digital | website design