social media for reluctant hr pros
DESCRIPTION
2011 update - good for local SHRM meetings etc.TRANSCRIPT
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Connected HR
WHY, HOW, and WHERE to Begin Using Social Media
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Agenda• Why Avoid Social Media?• HR 2.0• Who’s Online, and Where?• Steps to Developing HR 2.0 Literacy• Social Media is a Business Process• Your Next Steps
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Why Avoid Social Media?• Time• Control• Fear of Looking Bad• ROI Questions
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Why HR 2.0?
Efficiencies
Effectiveness
Engagement
Adventure
Community
Fun!
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So what now?• Listen• Engage• Respond• Drive• Lead
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Listening• Twitter• Google Alerts• RSS• Glassdoor • LinkedIn• Yelp• Quora
• Internal data – exits, declines, surveys, promotions
• Customer commentary
• Vendor commentary• Tweetdeck
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Engaging and Responding• Internal Surveys• Internal Community Tools • Facebook Fan and Career Pages• LinkedIn Company Page• LinkedIn Groups• Internal and External Blogs• Twitter
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Driving and Leading• ROI
– Present State– Activities– Results
• Source internal advocates• Track what works. Adjust and track again.• Share results
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Make it a Business Process• Automate• Delegate• Schedule• Internalize• Be Consistent• Measure ROI – Quantify results
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Next Steps
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Socialize with Me!
Twitter: Frannyo
LinkedIn & Facebook: Franny Oxford
http://frannyoxford.com
408-372-6696